Category: Video Marketing

4 Ways to Rank on YouTube Searches

YouTube ranks 5th among the top social media networks of 2021. Launched in 2005, it now has 1.86 billion monthly active users. It’s the world’s 2nd most visited website right after Google – its parent company who bought it in 2006. It’s also the 2nd most used social media network right after Facebook. A video marketing agency Hong Kong imagines how people watched YouTube videos for billions of hours daily. That’s an incredible amount of content consumed online. On average, YouTubers aged 18 years old and above spend 41.9 minutes on the platform daily. They stick around checking an average of 9 pages to look for videos. 

In 2020, YouTube made a significant impact on video marketing. There were more than 9 billion video views on the platform from March to July 2020. These majorly include cooking, gardening, how-to’s, learning guides, self-care, and tutorials. But what is most popular on YouTube are gaming channels. Because of the high demand for video content, YouTube has been an important platform for video marketing. It is the perfect way to catch the attention of 4.88 billion mobile users. They are also a budget-friendly way to expand reach. Below are 4 ways to rank on YouTube searches according to a digital marketing speaker Hong Kong.

Choose Relevant Keywords to Generate Ideas for YouTube Videos 

A social media agency Hong Kong notes the importance of choosing relevant keywords for YouTube videos.  Start by doing a Google search of what your business does. Use questions commonly typed by people searching for your niche. The search results will show popular articles. List the headlines and titles of those articles. From these lists, you can create YouTube videos under those headlines and titles. They will have the potential to rank higher on search results.

You can also create YouTube videos based on frequently searched keywords related to your business. They can be a city, question, phrase, sentence, series of words, single words, or zip codes. Through the use of a Google tool, Keywords Everywhere, you can get additional data about potential keyword searches. The tool is available in a free or paid version. Once you install it, a list of high-ranking keywords will appear on the right side of your Google search results. 

Another way to rank on YouTube searches using relevant keywords is by creating videos that answer frequently asked questions (FAQs). Generate the list from your customers, and write down the top 10 FAQs. If you are just starting your YouTube channel, frontloading 10 FAQ videos can be a great way to establish yourself. To get further mileage, embed these videos on your social media accounts or website’s FAQ page. You can also upload their links to your email campaigns.

Choose Titles That Trigger Personal Reactions from Viewers

A video title also plays a key role in ranking on YouTube searches. Because the attention span of online users is only limited to 10 seconds, YouTube creators should choose titles that trigger personal reactions from the viewers. They have to be compelling enough for viewers to click them. 

First off, people love lists. This is because a list of content is easy to digest, expect, and skim. So, a good trick is to put numbers on your title to highlight a list. Some good examples are “Top 5 YouTube Videos,” “The Single Most Important Thing to Remember for a COVID Test,” or “5 Steps to Make You Rich.”

You can also create a sense of FOMO (fear of missing out) on the title of your YouTube video to rank on searches. Phrases like “the first,” “the last,” “the latest,” “the secret to,” “the single most important thing,” or “your key to success” are good starting points.

Similarly, titles with “how to,” “what is,” “where is,” etc. can trigger curiosity. These questions can trigger emotions if they include the “best” or “worst” within a video title. 

Craft a Call to Action (CTA) on Your YouTube Videos

The top priority of brands and businesses in YouTube marketing is conversion. Conversion may either be to prompt viewers to give information like names, email, contact details, etc. They can also be an invitation for viewers to subscribe or watch more videos on a playlist. But the ultimate conversion goal is to influence the viewer to make a purchase of products and services. Like content marketing, YouTube marketing is no different. A CTA can be an extension of the solution to a viewer’s problem. Here’s a proven formula to create a CTA on your YouTube videos.

  • Start the video by addressing the viewer’s problem.
  • Evoke the viewer’s emotion by describing how it feels to experience such a problem. Is it embarrassing, frustrating, heart-breaking, etc.?
  • Show the viewers how the video can help them. You can identify your expertise and willingness to help or highlight the brand’s features and how they can be the best solution to the problem.
  • In the end, craft a CTA that the viewers can’t resist like “exclusive offer,” “grab now,” “limited time offer,” or other similar phrases.

Repurpose Your YouTube Videos

The best way to rank on YouTube searches is to continuously repurpose your YouTube videos. Some great ways to do this are by including the video link on your email campaigns, writing a blog post about the video, and sharing them on your social media pages. 

The Bottom Line

YouTube is a great way to increase reach through video marketing. Creating the right video for your target audience can open up a wide range of opportunities for brands and businesses.

Reference:

https://www.socialmediaexaminer.com/youtube-seo-how-to-rank-in-youtube-search/

The Basic Elements of a Website Design

Websites are an important marketing element among brands and businesses. It is a tool to get more clients and customers. It is also the first point of contact your company has. Like a physical storefront, you should put your best foot forward when building a website. A solid and well-executed web design is a great asset to success as a digital marketing speaker Hong Kong noted. Designing a website is alchemy. It’s much like creating a mysterious recipe for gold. Modern websites are more than aesthetics and visuals. They affect brand reputation and SEO ranking. Below are the basic elements of a website design. 

Interaction

Modern consumers want fast answers to their queries. A business website is their first point of contact. So, brands need to add an element of interaction to their website. A chat function can engage your customers immediately. If they have questions about a product, brands can connect quickly to assist them and turn the conversation into a conversion. Today, Facebook allows the integration of a website’s chat function with Messenger. This can help brands connect to their audiences all in one place. They can also activate chatbot services to provide 24/7 interaction with their customers. Interaction is the most important element of a website. It’s because it captures human connections, which is the main goal why a business creates a website.

Mobile Optimization

Today, around 3.8 billion people are using a smartphone. This is equivalent to almost 50% of the world’s population. As more people access social media platforms and online websites via mobile devices, a video marketing agency Hong Kong suggests focusing on mobile optimization to create a good website. The mobile optimization element of a website is the process of making a website content flexible and responsive based on what device a user has. It allows quality display and formatting for both big and small screens. Less is more when it comes to mobile. Keep your website as simple as possible. Cut down content to shorter sentences. Compress visuals to display them well even on small screens. Upload video content that is less than 120-second in length. As much as possible, avoid pop-up messages.

Navigation

The navigation element of a website refers to how a visitor can jump from one page to another. A good website allows navigation between pages in just one or two clicks. Each page should quickly load in displaying information and visuals. A menu or a site map is a great idea to make it easier for users to know the functions available on a website. There are several ways to improve the navigation on a website.

First, you can use image compression software to decrease the size of images on your website without compromising their quality. Second, avoid too many plugins. Plugins are pieces of software that add extra functionalities to a website. The more plugins a website has, the slower your website will be because more apps need to run. So, it is best to avoid adding plugins. Keep your website as simple as possible. Third, web page caching is a process of storing web files in a temporary folder. Such a folder allows quick access to information among website users.

Quality and Relevant Content

Content is the backbone of a website. This element plays a major role in influencing the buying decisions of your target customers. It is also the key to rank on search engines and increases traffic to your website. The content of a good website should be accurate, educational, and easy to read. The content should be well-researched and validated. It should inform customers on how a product or a service can solve their pain points. It also doesn’t stop in writing. It involves focusing on how your messages interact with the visual design. Content strategists should ensure that the “About” and “Contact” pages of a website are always updated. For blogs, try to break long sentences into simpler statements. Break up long lists through bullets. Used eye-friendly colors and fonts for the readers to avoid eye strain.

Visual Appearance 

According to a social media agency Hong Kong, modern consumers prefer media-rich content and good visuals. A website typically has 1/10th of a second to impress its visitor. By using great graphics, it makes your home page more appealing. People will see your website as professional and reputable. As such, they will stay and explore your pages which can likely result in sales. The visual appearance of a good website should be clean, intuitive, and simple. When we clean, it should be pleasing to the viewer’s eyes. They should not be so bold and cluttered to produce eye strain. An intuitive visual element of a good website makes it easy for users to navigate between pages. For example, product visuals should be clickable to easily lead visitors to the checkout page. Moreso, a simple website visual appearance has enough white spaces to give room for breathability. Each image should complement each other, and the text should be relevant to the images. There should always be a visual hierarchy on the site. Most website designers place the brand logo, the navigation bars, or search menu boxes on top of the home page. 

Reference: https://www.dreamhost.com/blog/elements-of-webdesign/

Facebook Social Skills Video Series

Last March 2021, the best social media brands on Facebook shared their secrets to success. This is through a series of Social Skills videos hosted by Facebook for Business. Each episode was launched every Wednesday from 24 March 2021 to 30 April 2021. Facebook has recorded 2.85 billion monthly active users in Q1 of 2021. This makes it more important for brands to enhance their social media management skills within the platform. According to a digital marketing speaker Hong Kong, social media management is the process of analyzing the audience behavior on social media platforms. Its main goal is to develop a strategy tailored to their interests and needs. On the other hand, its end goal is to drive better brand performances and return of investments (ROI).

Facebook Social Skills Video – Episode 1

Episode 1 of the Facebook Social Skills Video was hosted by Sana Javeri Kadri, the CEO and founder of Diaspora Co. The company was founded in 2017 to help Indian farmers market organic spices to global consumers. When Sana moved to the USA, she only knew two people – her two aunts where she was staying with. She started the business by creating an Instagram business profile for Diaspora. Most of Diaspora’s IG posts revolve around content that speaks about the company culture. Later on, Diaspora opened up a digital shop on the said page. Such an Instagram Shop has helped Sana integrate the business with its brand story. Here’s where she discovered that their followers craved ideas and inspiration on how to use the spices. This gave birth to the Diaspora Kitchen. It is a place where they feature cooking videos of community members highlighting how their spices add flavor to the food. The campaign ran for 4 weeks and produced amazing business results. A video marketing agency Hong Kong noted that Diaspora has successfully harnessed the power of storytelling to build a community of consumers and farmers. Diaspora Kitchen reaches out to food bloggers, recipe testers, and shoppers in an organic way.

Facebook Social Skills Video – Episode 2

Episode 2 of the Facebook Social Skills Video was hosted by Laurise McMillian, the head of social media management for a Facebook group of black millennial women – Unbothered. The episode highlighted “Community Building” as an important social skill in Facebook marketing. Lauren provided three tips to build successful Facebook and Instagram communities:

  • Crowdsource UGCs. User-generated content is an important community-building tool. They are the perfect way to build an online presence by collaborating with a brand’s loyal followers. Just like Unbothered’s “Black Friday” featuring start-up companies owned by budding black women entrepreneurs.
  • Enforce brand consistency for a consistent feel and look. Lauren discussed how consistency played a big role to brand recognition with Refinery 29, an online shop for women where Lauren works for. Here, they have what they call a “Bible”, a brand guideline with clear parameters on visual specifications. 
  • Experiment with Creator Studio. Lauren noted that Facebook and Instagram Creator Studio can be very helpful in experimenting with content. It also helps creators collaborate and connect to their audiences thru direct messages.

Facebook Social Skills Video – Episode 3

Episode 3 of the Facebook Social Skills Video was hosted by the Director/Founder of Mainstream Online Buzz (MOB ), Jolene Sim. MOB was initially a print ad agency when it was founded in June 2010. To get a steady supply of clients, the company was forced to offer bundled services of print ads and social media campaigns. They then shifted their focus to digital marketing. They now served clients in Indonesia, Malaysia, Singapore, Thailand, and Vietnam. Like a social media agency Hong Kong, MOB’s keynotes in ad placement are the following:

  • Facebook Ads. Here, Jolene noted the importance of setting specific goals for each ad placement. This is to maximize the return of investment (ROI).
  • Dynamic Ads. Dynamic Ads allow brands to do an A/B experiment over a single campaign. This can help brands determine the best ads that can drive sales and generate leads.
  • Messenger Ads. Messenger bot ads are a great way to build connections within the Facebook community. They can provide customer service support 24/7 with faster and more natural interactions.

Facebook Social Skills Video – Episode 4

Episode 4 of the Facebook Social Skills Video was hosted by:

  • Jarvis Macchi, the Head of Social Media for Luxottica
  • Roberta Merlino, Social Community Manager for Persol
  • Roberto Di Raffaele, Brand Lead of Persol

Persol is a luxury eyewear brand manufactured by Luxoticca. The video highlighted the importance of audience engagement as a social skill. To boost audience engagement, the team of three gave the following tips:

  • Brands need to identify their target audience. This helps them customize their ads and campaign according to their interests and needs. As such, it boosts brand awareness and conversions.
  • It is also important for brands to listen to social media communities. Insights from these communities can guide brands to a better marketing strategy.
  • Organic ads promote paid advertising. By creating organic content that delivers relevant values, paid ads have greater chances to perform well. 

Facebook Social Skills Video – Episode 5

Episode 5 of the Facebook Social Skills Video was hosted by the senior global social marketing manager of GoPro, Kate Marin Lander. For a brand to effectively perform in social media, Kate provided the following tips.  

  • GoPro integrates Facebook Shops with short-form videos to drive education and sales among its customers. 
  • Point-of-View Clips and UGC videos are awesome opportunities to inform customers about the benefits of a brand or product. GoPro created a site where customers can learn and upload videos using their GoPro cameras. The winning videos each month have proven to perform well. 
  • Social media content doesn’t need to be perfect but A/B testing can polish content to make them more authentic and natural to the audiences.

Facebook Social Skills Video – Episode 6

Episode 6 of the Facebook Social Skills Video was hosted by Joshua Kong, the regional manager of Elixus. In the video, Josh highlighted the importance of learning Facebook algorithms to optimize brand marketing. He said that knowing how to measure KPIs and ROIs can help shape future marketing strategies for the better. To strengthen brand marketing, here are three tips from Josh:

  • Use visuals to grow a brand’s audiences. Images and visuals have a higher engagement rate on Facebook and Instagram. The fresh and eye-catching elements capturing the attention of target audiences.
  • Use customer segmentation to successfully pair ads and campaigns with the right customers. Elixus groups its customers into four categories:
    • People who don’t know anything about the brand
    • People who have recently discovered the brand
    • People who have higher buying intents
    • Existing customers of the brand
  • Use Facebook Analytics to track data. These insights can help brands improve ad creation and targeting.