Author: Esther Day

Life of a Social Media Manager

A vital role in online marketing is being a social media manager. Without a doubt, a social media agency Hong Kong highlights that such a role is critical in promoting a brand or business to more than half of the world’s population. For a digital marketing speaker Hong Kong, a social media manager wears many hats. The role calls for copywriting skills, knowledge of graphic design, and most of all, communication skills. For a video marketing agency Hong Kong, the life of social media managers has evolved into a more complex role today. Let’s see how it does so!

THE SOCIAL MEDIA MANAGER’S ROLE

A social media manager leads the social media strategy of a brand or business. The role aims to boost the engagement, online presence, and visibility of a brand or business among customers and prospects on social media pages. As a distinct role, the responsibilities of a social media manager include:

  • Developing creatives for social media strategies
  • Manage social media handling daily
  • Manage and facilitate social media communities
  • Oversee and plan the social media calendar of a brand or business for different social media platforms
  • Research and evaluate social media metrics for both the brand or business and its competitors
  • Social listening

THE PAST

In the past, around 50% of social media managers had a bachelor’s degree. They are simply creative kids with an affinity for arts and copywriting paired with a vast imagination. There were no determining factors to becoming a social media manager in the 90s. It is only a set of skills that identified their success in such a domain. These include excellent analytical, communicative, and organizational skills.

In a survey of senior social media managers, 9 out of 11 declared that they were creative kids inclined to dance, draw, paint, etc., which resulted in their interest in social media. With the Internet and technological advancement, they landed the role of a social media manager after finishing a bachelor’s course.

It just means that social media is relatively new during that time and is mainly focused on online marketing – no social media pages yet, specific data, no specific platform.

THE PRESENT

Today, the primary tasks of a social media manager are content curation and social media marketing. Their most significant challenges are generating engagement and publishing unique content. The top skill they need is knowledge in a photo and video editing. But they also require other areas of expertise such as:

  • copywriting
  • graphics design
  • performance analysis
  • social media community management

The life of a social media manager at present starts with reading the news and scrolling social media. It is followed by content planning, customer service, reporting, social media community management, emails, meetings, organizational activities, and social listening.

The resources they need to fulfill these duties are:

  • Budget for promotions
  • CRM software
  • Financial analytics tools
  • Market research tools
  • Social media software
  • Support from other departments

Successful social media managers today have a passion to explore the latest trends. Charisma, organizational skills, and resilience make them stand out from the rest. They also need to be quick in learning the new algorithms, features, and tools as social media platforms are ever-changing.

THE FUTURE

Most social media managers today are looking ahead to a bright future. It offers amazing opportunities to explore. Online conversations will exponentially grow. AR try-on, NFTs, live shopping, short-form videos, virtual reality, etc., will be the realm of many innovations. But one thing is for sure social media management will remain a vital role in digital marketing.

Reference: https://www.socialinsider.io/social-media-manager

Social Media Advertising Made Easy

Modern consumers are very skeptical about adverts and promotions. That is why a digital marketing speaker Hong Kong highlights the importance of valuable content to lead them on the buying journey. Even a social media agency Hong Kong believes that there should always be a blend of organic content and paid ads when posting on social media. A video marketing agency Hong Kong calls it the 80/20 rule to grow online communities. Below, let us give you some best practices on how to make social media advertising easier.

Follow the 80/20 Rule

The 80/20 rule states that every marketer should post 80% of organic content that is relevant and valuable to the audience and 20% of paid promotions. It aims to avoid making an impression on a brand or business to be too salesy. The focus is to give something of value to your target audiences. Out of every 5 social media posts, you can use the following content for around 4 times:

  • Behind the scenes
  • Educational posts
  • Entertaining posts
  • Getting to know your audience better
  • Gift guides
  • How-To
  • Industry Related Tips
  • Inspirational posts
  • Sharing the owner’s background
  • Store history
  • Team member introductions
  • Tutorials
  • UGC (User-Generated Content)
  • Unboxing

For the remaining 20%, you can post a product description, product image, a merchandise video, or a sales pitch.

Explore New Social Media Channels

Modern consumers also change their preferences for social media platforms. Although Facebook is still the king, and Instagram & Twitter remain popular, they opt to experiment with new platforms. In other words, brands and businesses should explore other social media channels. LinkedIn is becoming more marketing focus. Pinterest expands its eCommerce tools. Snapchat and WhatsApp evolve from being messaging platforms to multi-messaging promotions. Then, there’s TikTok, prominent for its short music clips.

Give Your Social Networks a Modern Look

Social Media Advertising is constantly changing. New channels emerged. New features and tools can make creatives more enticing. So, social media advertising made easy means giving your social media network a modern look. Nowadays, traditional advertising is no longer effective. Modern consumers tend to favor engaging stories and interactive promotions. As their attention span gets shorter, they prefer eye-catching images and short-form video clips.

Promote People’s Favorites

Social media advertising made easy means swinging through fences for free to discover people’s favorites. Through newsjacking and social listening, see what content from competitors and other brands of the same industry or niche perform best. If a particular content format or theme clucks among the audiences, why not try doubling down posting those types of content.

Tune A/B Experiments

A/B experiment means testing different variations of your ad copies to determine the one that performs best. It may mean different formats, images, tones, or words in your ads and campaigns. Tune them up according to target groups and time frames. See if people want a formal or funnier tone. Try using different backgrounds and colors. Or improvising large and small text fonts playing around with CTAs (call-to-actions). Soon you’ll get a pulse of what works and what doesn’t!

Reference: https://www.socialmediatoday.com/spons/blending-in-is-the-key-to-standing-out-on-social-heres-why/622184/

How to Grow Your Business on Instagram

Next to Facebook, a social media agency Hong Kong noted that Instagram is the 2nd most important digital marketing platform. As it transformed into a photo-and-video-sharing app, the more it gets stronger as a key to eCommerce success. In fact, a video marketing agency Hong Kong highlights the new video ad formats of the platform as very effective. These are affiliate links for everyone, Carousel, and Reels ads beside Stories.

Recently, a digital marketing speaker Hong Kong notes that Instagram published a guide entitled “How to Grow & Scale your Small Business.” The guide provides an overview of key marketing tips from brands who have witnessed success with their business on Instagram. Among them are:

  • Mimi Striplin of The Tiny Tassel, accessories and clothing brand.
  • Natália Camargo of Estilo 4 olho, a quality eyewear brand.
  • Trinity Mouzon Wofford of Golde, a beauty and health brand.

Drive Awareness by Building Instagram Communities

The first step to growing your business on Instagram is to signup for an Instagram Business Account. Besides posting images, stories, and videos, you can unlock exclusive features and tools from a Professional Dashboard through an Instagram Business Account. After signing up, you can start building a community of followers by consistently posting valuable content. Start with images of your offerings equip with links to drive website traffics. Then, you can upload behind the scene, how-to, Reels, or unboxing videos about your brand or business. You can also encourage your followers to share their experiences and thoughts within your Instagram communities.

Get Your Next Customers on Instagram

More than 44% of Instagrammers used to shop or do business on Instagram every week. If you give your IG audiences what they love most, you can get your next customers on Instagram. Instagram Insights are a great place to understand the users’ behaviors. Reports showed that these pieces of content are typical:

  • Catalogs that educate a customer about a product.
  • Reels clips as the favorite of Gen Z and millennial users
  • Trending Stories to know more about what is happening behind the brands and businesses they followed.  

Alternatively, Instagram has a unique tool to drive action for such pieces of content. Use link stickers to boost conversion, engagement, and traffic.

Increase Sales by Making Customers Excited

A business on Instagram can entice and excite customers by creating captivating content. Use Instagram Stories to repost user-generated content (UGC). Keep your followers engaged by showing behind the scenes, in-shopping experiences, and product tutorials via Reels. Use countdown stickers as you go on a live broadcast or shopping event. Update your product catalogs and product tags consistently to keep your followers exploring your business on Instagram.

Provide Excellent Customer Service

Another key to growing your business on Instagram is providing excellent customer service. There are lots of tools that brands and businesses can use to do so. Use Instagram Direct to respond to stories, reactions, and queries. Remember that a positive customer experience through messaging has a higher potential to generate sales. Ads that click on Instagram Direct or WhatsApp are great ways to educate your customers. From there, you can grab the opportunity to answer a customer’s question through a one-on-one session, which can lead to the buying process.

Reference: https://scontent.fcbr2-1.fna.fbcdn.net/v/t39.8562-6/10000000_505739590924146_4628229789117889006_n.pdf?_nc_cat=104&ccb=1-5&_nc_sid=ad8a9d&_nc_ohc=sPIVBMYfHeoAX9l2ith&_nc_ht=scontent.fcbr2-1.fna&oh=00_AT-x-qZUdvjUzL6Yg0rbloaw92CGtMaa11orkPe2xEX_sg&oe=624BD63D

Instagram Live Video Tips

Have you ever done or viewed a live video on Instagram? These video formats are prioritized on the newsfeed. That is why Instagrammers commonly receive a notification whenever someone they followed goes on a live broadcast. Here are some Instagram live video tips from a video marketing agency Hong Kong.

A  digital marketing speaker Hong Kong highlights that Instagram live is a wonderful platform for brands, businesses, and creators to interact with audiences and followers. It creates a strong bond with the community through real-time interactions. It also increases the visibility of a brand because they are prioritized in feeds.

WHAT IS INSTAGRAM LIVE?

Instagram live works as part of Instagram Stories. To start a live broadcast, swipe right anywhere on the Instagram feeds and click the live button at the bottom part of the screen. During a live broadcast, the number of viewers is shown on top of the screen and the comments at the bottom. An Instagram live host can:

  • Add photos and videos on the live stream screen
  • Disable and enable commenting.
  • Turn request to join the live broadcast off and on.

Once an Instagrammer goes live, followers receive a notification about it. The profile picture of the host appears on top of the followers’ feeds with a colorful ring with the word live. Instagrammers can view the live video by clicking it. Anyone who uses Instagram live will also bump on top of the Stories feeds. The live video will stay on IG Stories for 24 hours. This means that Instagram live is literally a ticket on top of the Instagram algorithm.

STATISTICS ABOUT INSTAGRAM LIVE

A social media agency Hong Kong has noted some statistics showing that 70 percent of Instagram posts are left unseen. But with Instagram live, it is different. More than 1 million people watch them daily. Around 80 percent of Instagrammers prefer to watch live streams instead of reading blog posts.

In March 2020, Instagram recorded a 70 percent increase on Instagram live. The big leap is due to the lockdowns and social distancing enforced during the outbreak of the COVID-19 pandemic. As such, marketers continue posting Instagram live until today. They even engage more in live shopping events. The Instagram live option has significantly promoted online shopping.

INSTAGRAM LIVE VIDEO TIPS

Recently, Instagram interviewed 3 Mexican beauties who have been actively creating Instagram live content from May to October 2021. They are:

  • Lupita Cardoza has produced around 235 Facebook and Instagram live streams.
  • Maggie Magaña gathered 54 million views on her live streams.
  • Priscila Arias, the creator of La Fashionista had produced 95 live streams that accumulated 15 million views.

Instagram has noted some best practices behind the success of these three content creators. So, here are some Instagram live video tips.

Answer Fan Questions

The main focus of Instagram live is to boost engagement. This means you will need to interact with the viewers during the live broadcast. It is an opportunity to answer the viewers’ questions in real-time.

Collaborate with Other Creators

Instagram live allows adding up to 3 guests during the real-time broadcast. It will be wise to collaborate with other creators to increase your reach. Once the other creators join your Instagram live video, their followers will also be notified about it.

Lean Into Tutorials

Priscilla has noted that content is what makes an Instagram live successfully. It is not the fancy equipment or innovative props. The best way to create valuable Instagram live content is to teach your viewers how to do something.

Make Sure Your Content Is Personable

Since Instagram live is a part of Stories, it is best to unfold activities in your daily life. Lupita impacts her followers’ day-to-day lives by sharing her daily routines and relevant trends.

Use Live to Make Big Announcement

Maggie found out that a 20-minute-long Instagram live video received better engagement. To maximize the live broadcast, she uses Instagram live to share new ventures, product launches, upcoming events, etc. It is where brands and businesses can make big announcements.

Reference: https://www.facebook.com/creators/engagement-on-facebook-with-live-video

The 2022 Social Media Benchmark Report

Social media is everywhere! You can see people using social media in cafes, groceries, offices, shopping malls, trains, etc. According to a social media agency Hong Kong, the 3 most popular social media in the world are Facebook, Instagram, and Twitter. Recently, Rival IQ, a market intelligence platform, released the 2022 Social Media Benchmark Report. They have been doing it every year for 6 years in a row now. 

A digital marketing speaker Hong Kong highlights the importance of knowing these benchmarks. It can help them make better decisions on their future strategies. As the usage for short-form video booms, a video marketing agency Hong Kong also suggests keeping an eye on these survey results to know the latest trends in social media. There is no doubt, market intelligence is a key to a successful brand or business.

WHAT IS A SOCIAL MEDIA BENCHMARK?

A benchmark is a standard or starting point of assessment. It can also be termed as a metric. A social media benchmark is a metric that averages the performance of all brands of a specific industry in social media. Benchmarking is important for a brand or business to know if its performance is at par with industry standards. It gives a better picture of what is a good performance or a poor performance in social media. Some of the most common social media benchmarks are clicks, comments, downloads, likes, saves, shares, and tags.

Before its 2022 Social Media Benchmark Report, Rival IQ randomly selected 150 companies per industry base among 200,000 active social media brands. These companies had an active presence on Facebook, Instagram, and Twitter from January 2021 to the present. Each brand has around 25,000 to 1 million Facebook followers and at least 5,000 Instagram and Twitter followers. So, we are looking at social media benchmarks for big brands. 

2022 SOCIAL MEDIA BENCHMARK KEY TAKEAWAYS

Contests and holiday promotions topped the hashtag charts.

Nearly every brand or business in social media found success during contests, holidays, and giveaways through the use of hashtags. Among the most popular holiday hashtags are #Halloween and #MayThe4thBeWithYou.  

An Instagram carousel allows brands and businesses to post up to 10 images or videos. Instagrammers can view these multiple pieces of content by clicking or swiping left. They are the secret behind ultra-engaging posts on Instagram. They often get re-served to users, resulting in more impressions. 

Keep an eye on videos.

Since the rise of TikTok, brands and businesses started competing using short-form video clips. Facebook and Instagram launched Reels. Snapchat puts spotlights in the limelight. YouTube is giving a major push on Shorts.

Organic engagement declines in 2021.

The organic engagement rate on Facebook, Instagram, and Twitter witnessed a decline. The median engagement rate per post across all industries on Facebook is now at 0.64%. This is slightly lower at 0.09% in 2021. Instagram engagement rate falls from 0.098% in 2021 to 0.67% today. While Twitter’s engagement rate dipped from 0.045% in 2020 to 0.37% today. This social media benchmark just shows that social media is becoming a pay-to-play space.

The frequency of social media posting is rising

A majority of brands and businesses increased their posting frequency on all three social media channels (Facebook, Instagram, and Twitter). With a larger user base, the potential of Facebook’s reach keeps companies posting regularly. The median frequency for brands posting on Facebook is 5.87 posts per week. On Instagram, it is 4.55 posts per week. While on Twitter, it is 5.04 tweets per week. The reason behind it is to increase bites of the engagement apple.

Reference: https://www.rivaliq.com/blog/social-media-industry-benchmark-report/

Free Google Ads Tools That Boost Website Traffic

Google is the largest global search engine. That is why many brands and businesses are dying to rank on top of Google searches. According to a digital marketing speaker Hong Kong, the key to boosting site traffic is a blend of organic SEO and Google Ads.

A social media agency Hong Kong defies organic SEO as posting content consistently on social media pages and websites. It aims to ensure the online visibility of a brand. While for a video marketing agency Hong Kong, Google Ads are paid keyword campaigns showing ads to target audiences.

Not all Google Ads tools need a budget. There are free Google Ads tools that boost website traffics. Here’s a list for brands and businesses to know!

Budget Template

The Google Ads budget template from Supermetrics can help brands and businesses track their spending within multiple channels and platforms. Users can set up email-based alerts to control the budget pacing for each campaign. As such, brands and businesses can boost website traffic by allocating more budget to campaigns that work.

Dashboard Templates

Google Data Studio is another free Google Ads tool that can boost website traffic. It shows PPC insights on different levels of performance. For most eCommerce brands and businesses, it serves as an eCommerce review template. First, the tool lets brands and businesses know the following:

  • Account health
  • Budget depletion
  • Local campaign reports
  • Discovery performance
  • Search creative performance

Then, the tool provides dashboard templates that can help you improve your Google Ads and Campaigns to boost website traffic.

Description Generator

Ink is a content editing solution platform. Its free Google Ads description generator uses artificial intelligence (AI) to help brands and businesses create ads that convert. By doing extensive keyword research before using this free tool, you will be assured that you get content to boost website traffic.

WordStream is a platform of free learning resources and tools for digital advertising. Its free Google Ads grader shows a complete picture of your Google campaigns’ performance. These include the following factors:

  • Account Activity
  • Best Practices
  • Click-Through Rate
  • Impression Share
  • Long-Tail Keywords
  • Mobile Optimization
  • Quality Score
  • Wasted Spend

Such insights can help brands and businesses focus more on the best things that an account is really doing to boost website traffic.

Headline Generator

The key to boosting website traffic is crafting an eye-catching title for your story. At StoryLab, their free Google Ads headline generator can help brands and businesses to inspire viewers with a strong headline. Through a Story lab free account, all you need is to enter the name of your product or service plus a brief description of the offering to get stunning headline copies.

Keyword Tool

Here’s another free Google Ads tool from WordStream that can boost website traffic. Ost brands and businesses find it hard to get the right keyword that can drive the right traffic to their websites. Through WordStream’s free keyword tool, all you need is to enter a term or URL then choose your industry and location. The result will yield hundreds of keywords that rank on Bing and Google. You can export the list as CSV.

Reporting Template

Most marketing agencies use Whatagraph to track marketing analytics and social media reports. Its free reporting templates show clicks, conversions, impressions, and other KPIs. Brands and businesses can create marketing analytics and social media reports for free with a free account.

Responsive Search Ad Builder

Optimise Lab is a certified Google partner for quote sourcing. With a free account, brads and businesses can build responsive search ads for Google and Microsoft. These can definitely boost traffic among eCommerce websites.

Reference: https://blog.red-website-design.co.uk/2022/01/25/free-google-ads-tools/

Using Instant Experiences Ads on Facebook and Instagram

Facebook and Instagram both house a range of ad and campaign types. One of these is instant experiences ads. A social media agency Hong Kong suggests using such an ad type if your ads are underperforming. This is because using instant experiences ads on Facebook and Instagram is a better way to engage your prospects.

According to a digital marketing speaker Hong Kong, instant experiences ads are an immersive alternative to Facebook and Instagram campaigns. They display on full screen and are mobile-optimized. As such, they make it easier for brands and businesses to engage their target audiences. Even a video marketing agency Hong Kong notes that instant experiences ads can load 10x faster than ordinary ads on Facebook and Instagram.

What is Instant Experience?

Instant Experience (IX) is a type of mobile ad that is available both on Facebook and Instagram. Via IX, people can do the following:

  • Complete a form
  • Explore lifestyle images with tagged products
  • Quickly view product catalogs
  • Swipe photos through Carousels
  • Watch engaging videos

They can be used in almost all types of Facebook and Instagram ad formats such as carousel, collection, single image, slideshow, and video.

Most instant experiences ads on Facebook and Instagram are relatively simple. Users can see an image, slogan, or video with a link. Once they click the link, they will be taken to a catalog, newsletter sign-up, or online shop. As it opens a full-screen piece of content, it makes the audience engage better.

Benefits of Instant Experiences Ads

There are lots of benefits that Instant Experiences Ads can offer on Facebook and Instagram. First, they help capture the audience’s attention. This fast-loading mobile-optimized ad allows first-time visitors to avoid the wait of slow-loading images and videos.

Second, they can help highlight your products and services through full-screen visual experiences. Connecting your catalog with elected templates can share more information with viewers who are interested in your brand.

Third, you can tell your brand story using creative elements, descriptive texts, and link buttons. When creating a custom Instant Experience, brands and businesses can choose between multiple templates that guide people with better experiences.

Using Instant Experiences Ads on Facebook and Instagram

To create a custom Instant Experience, go to the Ads Manager. Start with choosing any of the following campaign objectives:

  • App installs
  • Brand awareness
  • Catalog sales
  • Engagement
  • Reach
  • Store traffic
  • Traffic
  • Video views

Each campaign objective features an IX template.

Second, you will need to choose from a range of ad placement options.

  • Single image or video that can be placed on the Explore tab, group feed, main feed, Marketplace, newsfeed, and Stories.
  • Carousels that can be placed on Marketplace, newsfeed, search results, and Stories.
  • Collections that can be placed in the Explore tab, main feed, and newsfeed.

The recommended image width for an IX image is 1080 pixels. While the recommended image height is 1920 pixels. They should be in either.png or .jpg format. For videos, the maximum length is 2 minutes. The same goes for a slide of up to 20 images. The runtime for the slide should be at the most, within 2 minutes. The video should be at least 720p and must be in .mp4 or .mov format.

The third step is choosing a list of IX templates.

  • An AR Experience template offers camera effects and interactive elements from Spark AR. They are currently offered on video ads and not on static images.
  • Custom IX templates allow brands and businesses to customize their IX ads based on their preferences.
  • Customer acquisition templates focus on the discovery of new products among old and new customers. They are similar to a classic landing page.
  • Lookbook shows off products in context instead of displaying them in a grid.
  • Sell products templates allow brands and businesses to share catalogs on Facebook and Instagram.
  • Storefront IX templates link directly to your Facebook store catalog.
  • Storytelling IX templates allow you to create an informational mailer or newsletters.

Now, the rest of using instant experiences ads on Facebook and Instagram is up to you!

Reference: https://www.socialmediaexaminer.com/how-to-use-instant-experiences-on-facebook-and-instagram/

Google’s Guide to UGCs

Gone are the days of traditional marketing. People no longer enjoy TV ads. They seldom go out for window shopping and impulsive buying during a sale in physical shops. A digital marketing speaker Hong Kong highlights that the 2020 pandemic has significantly disrupted consumer behaviors. From brick-and-mortar stores, modern consumers prefer to search and purchase products and services online.

Most brands and businesses now build shops using their social media pages. According to a social media agency Hong Kong, these digital shops are directly connected to their eCommerce websites. Such a system is called social commerce. As they make the buying experience easier and faster, people are getting more interested in such schemes.

Even a video marketing agency Hong Kong notes that online SEO can greatly boost brand discovery and sales. That is why most brands and businesses seek to optimize their SEO ranking on Google. Being the world’s largest search engine, Google also uses user-generated content to promote brands, products, and services. Below is Google’s guide to UGCs. 

WHAT ARE UGCs?

UGC stands for user-generated content. They are content uploaded by users on a social media platform like Facebook, Instagram, Twitter, etc. They are not curated because they are not meant as an advertisement. In an organic way, they can promote products and services. This is by boosting the discovery and reach of a brand. They also validate the good reputation of the business.

GOOGLE’S GUIDE TO UGCS

As a Google publisher, there are things that brands and businesses need to consider when running ads on the site.

First and foremost, running Google ads must follow Google’s Publisher Policies.  It is to ensure that comments, forums, and social media posts strictly follow the Program Policies of Google. Any content violation is subject to Publisher Restrictions. To comply with the guidelines, brands and businesses should strictly monitor UGC and other content on Google. Alternatively, they can partner with a third-party website to do so.

Second, Google strongly recommends publishing a content policy on every social media page or website for a brand or business. Users should clearly be informed on what is allowed and prohibited. If possible, encourage users to report bad content. They should also set aside time to review their UGC pages consistently.  A page moderator can perform such tasks. 

Third, Google provided filtering tools to monitor UGC content. It includes a CAPTCHA to eliminate bots posting spam content. With an automated filtering system, you can detect harmful UGCs.

HOW TO IMPROVE SEO VIA UGCs

More than 1/3 of shoppers start with online searches. That is why it is very important for brands and businesses to improve SEO via UGCs. 

When posting UGCs on social media pages, brands should see to it that the right caption, meta description, and title should contain relevant keywords. When we mean relevant, it should relate to the brand, product, or niche. It also means that these keywords are commonly what searchers type when looking for your product or service category and line.

Every social network attracts a specific group of audiences. So, brands and businesses should be smart enough to choose which social network they should post their UGCs on: 

  • Facebook members are divided between 777% females and 66% males.
  • Millennials cover around 60% of Instagram users. 
  • Twitter houses more male users than females.

It is also important to build social proof in Google using UGC. Brands and businesses can do this by activating user ratings and reviews on their Google listing.

Reference: https://blog.google/products/adsense/your-guide-user-generated-content/

Killer Social Media Content Ideas for 2022

Killer Social Media Content Ideas for 2022

Last week, social media passed the 4.5 billion mark! It means that almost 57 percent of the world’s population are using Facebook, Instagram, LinkedIn, Twitter, etc. According to a social media agency Hong Kong, social media have strongly influenced modern living.  That is why brands and businesses often include them as a part of their digital marketing strategy.

A digital marketing speaker Hong Kong highlights that social media can be an effective tool to build a brand or business. Gone are the days of print ads and TV commercials. Even a video marketing agency Hong Kong can use live and recorded videos to promote products and services.

Yet, social media posting can be overwhelming. With lots of competing content, brands and businesses need to find killer social media content ideas. The answer may depend on which platform they are targeting. But, in general, here are some killer social media content ideas for 2022!

TOP SOCIAL MEDIA MARKETING PLATFORMS OF 2021

Below is a list of the top social media marketing platforms this year:

Facebook

Total Number of Monthly Active Users: 2.91 billion

Facebook is continuously changing and evolving. So, Facebook posts have to be flexible with the changes and updates. Live shopping is recently on the rise among Facebook communities, groups, and pages. But user-generated content still ranks as authentic and engaging. Recently long-form captions are becoming the meat of visual content.

Instagram

Total Number of Monthly Active Users: 1.074 billion

Ever since its launch, Instagram relies heavily on visuals. Posting creative images and videos capture the attention of Instagrammers. A recently added TikTok-like feature is also making waves. GenZers and millennials find Instagram Reels, a 15-second to a 60-second short music clip, more fun and entertaining. Most brands are also using AR effects to give Instagrammers a more immersive buying experience.

LinkedIn

Total Number of Monthly Active Users: 740 million

LinkedIn is the largest global network of professionals. As such, content on LinkedIn should be educational and valuable. Visuals and videos have also received a lot of engagement these days.

TikTok

Total Number of Monthly Active Users: 689 million

This social media platform has been phenomenal among millennials. Short video clips with popular music tracks are the in-thing when it comes to content.

Pinterest

Total Number of Monthly Active Users: 444 million

Most pinners visit Pinterest to find ideas and inspirations. A mix of text and visuals on a pinboard excites users to discover something new. Duplicated, fresh, and ideas pins all top the list of the most engaging content on Pinterest.

Reddit

Total Number of Monthly Active Users: 402 million

Reddit is a community of conversations about hobbies, interests, and passion. Recently, the trending topics on the platform include an eco-friendly environment, maximizing home spaces, and romanticized life of traveling while working remotely.

Twitter

Total Number of Daily Active Users: 397 million

Users visit Twitter for short-lived conversations and trends. But lately, the platform is now targeting long-term engagement. It recently launched Spaces, live audio conversations that can be downloaded. It has also enabled Carousels to serve as product catalogs. 

Snapchat

Total Number of Monthly Active Users: 293 million

Snapchat is focusing more on augmented reality. It enables AR try-ons to boost AR shopping.

KILLER SOCIAL MEDIA CONTENT IDEAS FOR 2022

Go Live Behind the Scene

Take advantage of the heat among live streaming today. Go live behind the scene to showcase new employees, new products, new services, and whatever is going on behind the scenes. Such a killer social media content idea makes your brand more authentic. It lets your audience know that they are part of your ventures.

Host Live FAQs, Polls, or Tutorials

FAQs, polls, and tutorials can give value to your audiences and followers on social media. But going live to host them is a killer special media content idea. They allow marketers to connect with the viewers in real-time. They are also great at boosting sales through limited offers. 

Share a Joke, Meme, or Quote 

Whether it be text or visuals, putting an ounce of fun can be a killer social media content idea. A joke, meme, or quote can lighten up a day. Make sure to share one every week. Remember, people love to be motivated and to laugh. 

Share Your Brand Story

Modern consumers value stories behind a brand. They feel connected by supporting a brand’s long-term goals. So, one killer social media content idea is to remind people how you got started and who you are. It may also be smart to turn your employees into brand advocates by sharing their stories. Encourage your fans and followers to share them for a larger reach. Those who feel connected will most likely patronize your brand.

Tell People What You Sell

Sharing images and videos of your products and services let people know what you are selling. Be creative in highlighting what pain points they solve and what unique features make them stand out from the rest. Keep these types of posts at a minimum to avoid being too salesy.

Reference: https://blog.red-website-design.co.uk/2021/11/12/social-content-ideas-2022/

YouTube Answers How Its Algorithms Work

To give more insights into how its algorithm works, Rachel Alves, Product Manager of YouTube Discovery, answered some of the most commonly asked questions on YouTube. Here is how YouTube answers how its algorithms work.

Question No. 1 – Is it a good idea to share videos outside of YouTube?

A video marketing agency Hong Kong highlights that brands and businesses should absolutely share videos outside of YouTube. YouTube’s recommendation system focuses on how videos perform as they are offered up to viewers on YouTube and other suggested platforms. Sharing videos on suggested platforms outside of YouTube allows them to learn how videos are doing, do viewers choose to watch them, how much and how long of the video did the viewers watch, and if they are satisfied with it.

If the videos of brands and businesses are getting more traffic from external sources like social media, it is likely to increase the potential of such videos to be discovered by more viewers. Another benefit is that those videos are now in the viewers’ watch history. As such, there is a higher likelihood that the videos may be recommended in the future.

Question No. 2 – What is up with random videos being recommended from 10 to 12 years ago? Will it have a weird audience effect on the algorithm? Or a deliberate algorithm side quirk?

Whenever people are on YouTube, old videos are being recommended. These are videos uploaded weeks, months, or years ago. The reason behind this is that YouTube’s ranking system is designed to match viewers with the videos they are most likely to enjoy. It is regardless of when the videos are published.

If viewers continue to show interest in a given video, it will likely continue to be recommended even if they are uploaded 10 to 12 years ago. YouTube will recommend them until the viewers’ interest started to decline, or viewers started to choose to watch more of other videos being offered to them.

A digital marketing speaker Hong Kong states that there is great value in all videos for YouTube creators and channels. They can drive in new viewers who are discovering you for the first time. Viewers can binge through your catalog and other stuff that you have uploaded. They may also start a habit of watching your most recent uploads. YouTube ranking work as expected and intended. If an old video gets recommended, viewers are likely to continue to enjoy it.

Question No. 3 – Does YouTube need a new creator tab highlighting new creators to get more views?

YouTube also hears from viewers that they want to discover new artists, channels, creators, and interests. They want to branch out to what they regularly watch. That is why, recently, YouTube added “New to You.” 

“New to You” shows recommendations of videos that the viewers have not yet seen before. The recommendations align with their personal interests and preferences. After a viewer refreshes the homepage feed, the viewer will discover more new content and creators outside of what he or she is currently watching. A social media agency Hong Kong also notes that YouTube is currently working on special projects to help small brands and businesses to find audiences. 

Question No. 4 – Does it makes a difference to add separate action and location tags?

Most brands and businesses treat tagging on YouTube as less important. Tags can help influence the viewers’ focus on decisions that they think about. When viewers are choosing what to watch, the title and thumbnail of a video are what rank on SEO. Changing and swapping tags on a YouTube video is unlikely to impact a video performance. 

Brands and businesses should instead start searching for relevant successful videos and see what is working on them. As an example, listicle formats on video titles seem to be doing well. YouTube suggests using Google Searches or Google Trends to generate tags that fill in the gaps among popular video content. If your video can fill a niche, that is the time video tags can work. 

Question No. 5 – Did YouTube recently change its algorithm?

First off, YouTube changes the recommendation system and makes improvements hundreds of times every year. But what the platform optimizes for does not typically change. Every time YouTube makes an update, the platform usually gets better at predicting what viewers are most likely to watch and enjoy.

Second, viewers’ schedules typically change every September. It is because of the beginning of the school cycle. September is also the month when a lot of creators experience a steady decline with viewership, spiking on the weekends. New uploads also take up a little bit than usual during these periods. But take note that YouTube do no changes in algorithm during those times.


Reference: https://www.youtube.com/watch?v=MaYvtl6mZZ0