Pre-Launch and Post-Launch SEO Checklists

How can a brick-and-mortar store survive without buyers visiting it? The same question goes to an online shop without any viewers. According to a digital marketing speaker Hong Kong, that is why search engine optimization (SEO) is very important for brands and businesses today. A social media agency Hong Kong highlights that SEO can make a web page or website visible. As such, it drives traffic and provides more opportunities to convert prospects into customers. Even a video marketing agency Hong Kong notes that SEO builds long-term equity for a brand or business.

If you are in the process of creating a new website, here are some pre-launch and post-launch SEO checklists. These elements can greatly help the visibility of your website. At the same time, it can help its web pages rank on top of search engine results, especially Google.

Content

Before launch, a brand or business needs to make sure that there is enough content to sustain website visitors for at least a month. Each copy should be optimized for SEO purposes. After the launch, there should be a continuous audit of the content. It allows brands and businesses to see how effective they are and fill in any gaps or non-performing pieces of content.

Errors

Errors, especially 404 errors, are the number one SEO killer. That is why brands and businesses need to get rid of them before they cause any more damage. Errors prevent Google and other search engines from indexing a page. Besides, any 404 errors pointing to a specific website can be a bad user experience.

Internal Linking

On-page SEO means optimizing the elements of a website by organizing them. A vital phase of on-page SEO is internal linking. It means connecting relevant content or pages of the websites. It also means using similar keywords to rank the website in a specific industry or niche. Ideally, a pillar page commonly off-shoots other content pages through internal linking. What is important is that the more you add content, the more internal links should be added.

Mobile

More people use mobile phones to access social media apps and the web. Thus, brands and businesses need to optimize web pages for mobile viewing. It means using an interface that adapts to smaller screens, still showing the best layout as people view them on desktops or larger screens.

Speed

The ideal website loading speed is between 3 to 5 seconds. From time to time, brands and businesses should conduct a website speed audit to ensure that it is competent as the standard pages. A slow loading speed can cause visitors to abandon the web page or website. You may not want it to happen as it can affect conversion rate and SEO as well.

Traffic

Website traffic means the number of people clicking on your website content and staying there to gather information. If they end up making a purchase, the better they can optimize SEO. Brands and businesses should keep an eye on their website analytics and do their best to maintain steady website traffic. The best way to achieve such a benchmark is to keep sharing your website via email and social media posts.

Reference: https://blog.red-website-design.co.uk/2022/07/13/seo-checklist-pre-post-launch/

The Anatomy of SERP

According to a digital marketing speaker Hong Kong, many people are familiar with the term SEO but not with SERP. For a social media agency Hong Kong, an SEO strategy begins with SERP. On the other hand, a video marketing agency Hong Kong highlights that SERP can make a video stand out from the rest. Below, let us take a look at the anatomy of SERP.

WHAT IS SERP?

A search engine results page or SERP is a list of suggested returns for a specific phrase or word query. It includes URL (Uniform Resource Locator) links, web page titles, plus a brief description of the content. In some cases, the links point to relevant interests within a website. SERP may show zero to millions of returns, depending on the content availability of a particular search.

In most cases, search engine users will look at only the first one to three pages of hits (results). Web designers and site owners use search engine optimization (SEO) methods to make their sites and pages appear at or near the top of a SERP. There are three main types of results on a SERP: Pages that the search engine spider has crawled and indexed; pages that have been manually added to the search engine’s directory; and pages that appear as a result of paid inclusion. The highest-ranking hits generally link to the most useful information; links grow less relevant as they move farther down the list. These include:

  • Images or Photos
  • Knowledge Graphs
  • Local Listings
  • News Articles
  • Organic Results
  • Paid Ads
  • Products and Services for Sale
  • Relevant Suggestions
  • Videos

Many brands and businesses want their content to be at the top of the first page of search results. It is because the higher you rank on SERP, the higher the traffic you will receive. In most cases, searchers only click the first three results on the first page of SERP. Yet, the more complex the search is the more willing searchers to explore beyond the first page of SERP.

4 MAIN ELEMENTS OF SERP

There are 4 main elements of SERP. These are the search bar, paid search ads, organic results, and related searches. Let us take a look at each of them one by one.

Search Bar

The search bar is also called the search box, search field, or search query. Every web browser has a search box. While the web searches on the search box have three categories. These are informational, navigational, and transactional. If a user wants general information for a product or topic, the search is informational. If a user is looking for a specific brand or entity, the search is navigational. If a user is looking to buy or connect to a brand or business, the search is transactional. The best way to rank on SERP using a search bar is to include your business name and location for every search content category. It helps a brand or business get discovered by consumers.

Paid Search Ads

Paid search means paid advertisements, either through Pay-Per-Click (PPC) or Pay-Per-Impression (PPI). Through PPC, the brand or business pays for the ads every time it’s clicked. Through PPI, the brand or business pays for the ads every time it’s displayed a thousand times. Paid search ads are the surest way to rank on SERP. But there are several factors to take into consideration. These include:

  • Being the highest bidder for a keyword or key phrase (Bidding).
  • Frequency of Keywords
  • Including phone numbers and web pages on a listing (Ad Extensions)
  • Quality of the ads and landing pages (Content Quality Score)

Organic Results

Organic results are unpaid web page listings. They are pieces of web content that rank based on a search engine algorithm. For organic results, it is best to follow SEO best practices to rank on SERP. That means using the right keywords and writing quality content.

Related Searches

Search engines can sometimes read people’s minds. That is why they commonly have a related searches section. For brands and businesses, they are another way to rank on SERP. Using keywords that searches commonly search for can help web pages land on related searches. Putting categories and topics is another way to be on related searches.

Reference: https://blog.red-website-design.co.uk/2022/06/23/search-engine-results-page-serp/

Tips to Rank on Google

Google is the world’s largest search engine platform. That is why most brands or businesses want tips to rank on Google. According to a digital marketing speaker Hong Kong, a brand or business will be missing out on a lot of traffic if it failed to land on Google’s first page.

Even a social media agency Hong Kong targets Google ranking to increase customer engagement. For a video marketing agency Hong Kong, keeping video content fresh and unique can significantly help SEO. Below, we have compiled some tips to get a higher ranking on Google. Following these steps can get a brand or business visible to its target audiences.

Content is King

Google loves original content. Exert effort to upload fresh and interesting ideas. Google bots pay extra attention to unique pieces of content that show expertise and skills in a discussed subject matter or topic. These pieces of content commonly answer the reader’s question. They provide value more than other web pages could.

Quality content makes you rank higher on search engine page results (SERP). Be sure to correct grammar issues and structure the content using headings, lists, tags, and visuals to make them more engaging and interesting to the online audiences. Another thing to note is the length of the content. Longer blog posts tend to rank higher.

Employ Backlinks

A backlink is a link from another web page. It helps Google crawlers find your website for indexing. Backlinks are an important part of Google’s algorithm. It shows that your website has good connections with reputable references. See to it that you employ backlinks on your content. Getting backlinks from high-quality websites can boost your Google ranking higher.

Employ Keywords Smartly

Keywords are ideas of what your content is all about. They are commonly used by online searchers on the search box within categories, questions, topics, and searches. If you want your site to be found, use keywords that your target audiences will most likely type in the search box of Google.

Make sure that they appear on every phrase or web page. When considering keywords, it is best to use them on alt text and title tags in order to attract more viewers.

Optimize a Webpage for Mobile Use

Google has come mobile-first since 2019. It is because 5.27 billion people now search on Google using their smartphones. That is why every brand or business should optimize a webpage for mobile use and multiple devices.

Do this by creating a responsive website design. Make navigation easier. It means reaching different web pages in just a click or two. See to it that the pages load completely within 2 to 5 seconds.

Website Structure

A brand or business should always have a sitemap for a website. It tells the audience and Google where to find everything faster. A well-designed website architecture should ensure that every page is linked to the homepage and can be navigated easily. If Google crawlers find it easy to understand each page, it may lead to the discovery of new content on your website easily.

Reference: https://www.vezadigital.com/post/how-to-rank-higher-on-google-in-2022

Life of a Social Media Manager

A vital role in online marketing is being a social media manager. Without a doubt, a social media agency Hong Kong highlights that such a role is critical in promoting a brand or business to more than half of the world’s population. For a digital marketing speaker Hong Kong, a social media manager wears many hats. The role calls for copywriting skills, knowledge of graphic design, and most of all, communication skills. For a video marketing agency Hong Kong, the life of social media managers has evolved into a more complex role today. Let’s see how it does so!

THE SOCIAL MEDIA MANAGER’S ROLE

A social media manager leads the social media strategy of a brand or business. The role aims to boost the engagement, online presence, and visibility of a brand or business among customers and prospects on social media pages. As a distinct role, the responsibilities of a social media manager include:

  • Developing creatives for social media strategies
  • Manage social media handling daily
  • Manage and facilitate social media communities
  • Oversee and plan the social media calendar of a brand or business for different social media platforms
  • Research and evaluate social media metrics for both the brand or business and its competitors
  • Social listening

THE PAST

In the past, around 50% of social media managers had a bachelor’s degree. They are simply creative kids with an affinity for arts and copywriting paired with a vast imagination. There were no determining factors to becoming a social media manager in the 90s. It is only a set of skills that identified their success in such a domain. These include excellent analytical, communicative, and organizational skills.

In a survey of senior social media managers, 9 out of 11 declared that they were creative kids inclined to dance, draw, paint, etc., which resulted in their interest in social media. With the Internet and technological advancement, they landed the role of a social media manager after finishing a bachelor’s course.

It just means that social media is relatively new during that time and is mainly focused on online marketing – no social media pages yet, specific data, no specific platform.

THE PRESENT

Today, the primary tasks of a social media manager are content curation and social media marketing. Their most significant challenges are generating engagement and publishing unique content. The top skill they need is knowledge in a photo and video editing. But they also require other areas of expertise such as:

  • copywriting
  • graphics design
  • performance analysis
  • social media community management

The life of a social media manager at present starts with reading the news and scrolling social media. It is followed by content planning, customer service, reporting, social media community management, emails, meetings, organizational activities, and social listening.

The resources they need to fulfill these duties are:

  • Budget for promotions
  • CRM software
  • Financial analytics tools
  • Market research tools
  • Social media software
  • Support from other departments

Successful social media managers today have a passion to explore the latest trends. Charisma, organizational skills, and resilience make them stand out from the rest. They also need to be quick in learning the new algorithms, features, and tools as social media platforms are ever-changing.

THE FUTURE

Most social media managers today are looking ahead to a bright future. It offers amazing opportunities to explore. Online conversations will exponentially grow. AR try-on, NFTs, live shopping, short-form videos, virtual reality, etc., will be the realm of many innovations. But one thing is for sure social media management will remain a vital role in digital marketing.

Reference: https://www.socialinsider.io/social-media-manager

Social Media Advertising Made Easy

Modern consumers are very skeptical about adverts and promotions. That is why a digital marketing speaker Hong Kong highlights the importance of valuable content to lead them on the buying journey. Even a social media agency Hong Kong believes that there should always be a blend of organic content and paid ads when posting on social media. A video marketing agency Hong Kong calls it the 80/20 rule to grow online communities. Below, let us give you some best practices on how to make social media advertising easier.

Follow the 80/20 Rule

The 80/20 rule states that every marketer should post 80% of organic content that is relevant and valuable to the audience and 20% of paid promotions. It aims to avoid making an impression on a brand or business to be too salesy. The focus is to give something of value to your target audiences. Out of every 5 social media posts, you can use the following content for around 4 times:

  • Behind the scenes
  • Educational posts
  • Entertaining posts
  • Getting to know your audience better
  • Gift guides
  • How-To
  • Industry Related Tips
  • Inspirational posts
  • Sharing the owner’s background
  • Store history
  • Team member introductions
  • Tutorials
  • UGC (User-Generated Content)
  • Unboxing

For the remaining 20%, you can post a product description, product image, a merchandise video, or a sales pitch.

Explore New Social Media Channels

Modern consumers also change their preferences for social media platforms. Although Facebook is still the king, and Instagram & Twitter remain popular, they opt to experiment with new platforms. In other words, brands and businesses should explore other social media channels. LinkedIn is becoming more marketing focus. Pinterest expands its eCommerce tools. Snapchat and WhatsApp evolve from being messaging platforms to multi-messaging promotions. Then, there’s TikTok, prominent for its short music clips.

Give Your Social Networks a Modern Look

Social Media Advertising is constantly changing. New channels emerged. New features and tools can make creatives more enticing. So, social media advertising made easy means giving your social media network a modern look. Nowadays, traditional advertising is no longer effective. Modern consumers tend to favor engaging stories and interactive promotions. As their attention span gets shorter, they prefer eye-catching images and short-form video clips.

Promote People’s Favorites

Social media advertising made easy means swinging through fences for free to discover people’s favorites. Through newsjacking and social listening, see what content from competitors and other brands of the same industry or niche perform best. If a particular content format or theme clucks among the audiences, why not try doubling down posting those types of content.

Tune A/B Experiments

A/B experiment means testing different variations of your ad copies to determine the one that performs best. It may mean different formats, images, tones, or words in your ads and campaigns. Tune them up according to target groups and time frames. See if people want a formal or funnier tone. Try using different backgrounds and colors. Or improvising large and small text fonts playing around with CTAs (call-to-actions). Soon you’ll get a pulse of what works and what doesn’t!

Reference: https://www.socialmediatoday.com/spons/blending-in-is-the-key-to-standing-out-on-social-heres-why/622184/

How to Grow Your Business on Instagram

Next to Facebook, a social media agency Hong Kong noted that Instagram is the 2nd most important digital marketing platform. As it transformed into a photo-and-video-sharing app, the more it gets stronger as a key to eCommerce success. In fact, a video marketing agency Hong Kong highlights the new video ad formats of the platform as very effective. These are affiliate links for everyone, Carousel, and Reels ads beside Stories.

Recently, a digital marketing speaker Hong Kong notes that Instagram published a guide entitled “How to Grow & Scale your Small Business.” The guide provides an overview of key marketing tips from brands who have witnessed success with their business on Instagram. Among them are:

  • Mimi Striplin of The Tiny Tassel, accessories and clothing brand.
  • Natália Camargo of Estilo 4 olho, a quality eyewear brand.
  • Trinity Mouzon Wofford of Golde, a beauty and health brand.

Drive Awareness by Building Instagram Communities

The first step to growing your business on Instagram is to signup for an Instagram Business Account. Besides posting images, stories, and videos, you can unlock exclusive features and tools from a Professional Dashboard through an Instagram Business Account. After signing up, you can start building a community of followers by consistently posting valuable content. Start with images of your offerings equip with links to drive website traffics. Then, you can upload behind the scene, how-to, Reels, or unboxing videos about your brand or business. You can also encourage your followers to share their experiences and thoughts within your Instagram communities.

Get Your Next Customers on Instagram

More than 44% of Instagrammers used to shop or do business on Instagram every week. If you give your IG audiences what they love most, you can get your next customers on Instagram. Instagram Insights are a great place to understand the users’ behaviors. Reports showed that these pieces of content are typical:

  • Catalogs that educate a customer about a product.
  • Reels clips as the favorite of Gen Z and millennial users
  • Trending Stories to know more about what is happening behind the brands and businesses they followed.  

Alternatively, Instagram has a unique tool to drive action for such pieces of content. Use link stickers to boost conversion, engagement, and traffic.

Increase Sales by Making Customers Excited

A business on Instagram can entice and excite customers by creating captivating content. Use Instagram Stories to repost user-generated content (UGC). Keep your followers engaged by showing behind the scenes, in-shopping experiences, and product tutorials via Reels. Use countdown stickers as you go on a live broadcast or shopping event. Update your product catalogs and product tags consistently to keep your followers exploring your business on Instagram.

Provide Excellent Customer Service

Another key to growing your business on Instagram is providing excellent customer service. There are lots of tools that brands and businesses can use to do so. Use Instagram Direct to respond to stories, reactions, and queries. Remember that a positive customer experience through messaging has a higher potential to generate sales. Ads that click on Instagram Direct or WhatsApp are great ways to educate your customers. From there, you can grab the opportunity to answer a customer’s question through a one-on-one session, which can lead to the buying process.

Reference: https://scontent.fcbr2-1.fna.fbcdn.net/v/t39.8562-6/10000000_505739590924146_4628229789117889006_n.pdf?_nc_cat=104&ccb=1-5&_nc_sid=ad8a9d&_nc_ohc=sPIVBMYfHeoAX9l2ith&_nc_ht=scontent.fcbr2-1.fna&oh=00_AT-x-qZUdvjUzL6Yg0rbloaw92CGtMaa11orkPe2xEX_sg&oe=624BD63D

Instagram Live Video Tips

Have you ever done or viewed a live video on Instagram? These video formats are prioritized on the newsfeed. That is why Instagrammers commonly receive a notification whenever someone they followed goes on a live broadcast. Here are some Instagram live video tips from a video marketing agency Hong Kong.

A  digital marketing speaker Hong Kong highlights that Instagram live is a wonderful platform for brands, businesses, and creators to interact with audiences and followers. It creates a strong bond with the community through real-time interactions. It also increases the visibility of a brand because they are prioritized in feeds.

WHAT IS INSTAGRAM LIVE?

Instagram live works as part of Instagram Stories. To start a live broadcast, swipe right anywhere on the Instagram feeds and click the live button at the bottom part of the screen. During a live broadcast, the number of viewers is shown on top of the screen and the comments at the bottom. An Instagram live host can:

  • Add photos and videos on the live stream screen
  • Disable and enable commenting.
  • Turn request to join the live broadcast off and on.

Once an Instagrammer goes live, followers receive a notification about it. The profile picture of the host appears on top of the followers’ feeds with a colorful ring with the word live. Instagrammers can view the live video by clicking it. Anyone who uses Instagram live will also bump on top of the Stories feeds. The live video will stay on IG Stories for 24 hours. This means that Instagram live is literally a ticket on top of the Instagram algorithm.

STATISTICS ABOUT INSTAGRAM LIVE

A social media agency Hong Kong has noted some statistics showing that 70 percent of Instagram posts are left unseen. But with Instagram live, it is different. More than 1 million people watch them daily. Around 80 percent of Instagrammers prefer to watch live streams instead of reading blog posts.

In March 2020, Instagram recorded a 70 percent increase on Instagram live. The big leap is due to the lockdowns and social distancing enforced during the outbreak of the COVID-19 pandemic. As such, marketers continue posting Instagram live until today. They even engage more in live shopping events. The Instagram live option has significantly promoted online shopping.

INSTAGRAM LIVE VIDEO TIPS

Recently, Instagram interviewed 3 Mexican beauties who have been actively creating Instagram live content from May to October 2021. They are:

  • Lupita Cardoza has produced around 235 Facebook and Instagram live streams.
  • Maggie Magaña gathered 54 million views on her live streams.
  • Priscila Arias, the creator of La Fashionista had produced 95 live streams that accumulated 15 million views.

Instagram has noted some best practices behind the success of these three content creators. So, here are some Instagram live video tips.

Answer Fan Questions

The main focus of Instagram live is to boost engagement. This means you will need to interact with the viewers during the live broadcast. It is an opportunity to answer the viewers’ questions in real-time.

Collaborate with Other Creators

Instagram live allows adding up to 3 guests during the real-time broadcast. It will be wise to collaborate with other creators to increase your reach. Once the other creators join your Instagram live video, their followers will also be notified about it.

Lean Into Tutorials

Priscilla has noted that content is what makes an Instagram live successfully. It is not the fancy equipment or innovative props. The best way to create valuable Instagram live content is to teach your viewers how to do something.

Make Sure Your Content Is Personable

Since Instagram live is a part of Stories, it is best to unfold activities in your daily life. Lupita impacts her followers’ day-to-day lives by sharing her daily routines and relevant trends.

Use Live to Make Big Announcement

Maggie found out that a 20-minute-long Instagram live video received better engagement. To maximize the live broadcast, she uses Instagram live to share new ventures, product launches, upcoming events, etc. It is where brands and businesses can make big announcements.

Reference: https://www.facebook.com/creators/engagement-on-facebook-with-live-video

The 2022 Social Media Benchmark Report

Social media is everywhere! You can see people using social media in cafes, groceries, offices, shopping malls, trains, etc. According to a social media agency Hong Kong, the 3 most popular social media in the world are Facebook, Instagram, and Twitter. Recently, Rival IQ, a market intelligence platform, released the 2022 Social Media Benchmark Report. They have been doing it every year for 6 years in a row now. 

A digital marketing speaker Hong Kong highlights the importance of knowing these benchmarks. It can help them make better decisions on their future strategies. As the usage for short-form video booms, a video marketing agency Hong Kong also suggests keeping an eye on these survey results to know the latest trends in social media. There is no doubt, market intelligence is a key to a successful brand or business.

WHAT IS A SOCIAL MEDIA BENCHMARK?

A benchmark is a standard or starting point of assessment. It can also be termed as a metric. A social media benchmark is a metric that averages the performance of all brands of a specific industry in social media. Benchmarking is important for a brand or business to know if its performance is at par with industry standards. It gives a better picture of what is a good performance or a poor performance in social media. Some of the most common social media benchmarks are clicks, comments, downloads, likes, saves, shares, and tags.

Before its 2022 Social Media Benchmark Report, Rival IQ randomly selected 150 companies per industry base among 200,000 active social media brands. These companies had an active presence on Facebook, Instagram, and Twitter from January 2021 to the present. Each brand has around 25,000 to 1 million Facebook followers and at least 5,000 Instagram and Twitter followers. So, we are looking at social media benchmarks for big brands. 

2022 SOCIAL MEDIA BENCHMARK KEY TAKEAWAYS

Contests and holiday promotions topped the hashtag charts.

Nearly every brand or business in social media found success during contests, holidays, and giveaways through the use of hashtags. Among the most popular holiday hashtags are #Halloween and #MayThe4thBeWithYou.  

An Instagram carousel allows brands and businesses to post up to 10 images or videos. Instagrammers can view these multiple pieces of content by clicking or swiping left. They are the secret behind ultra-engaging posts on Instagram. They often get re-served to users, resulting in more impressions. 

Keep an eye on videos.

Since the rise of TikTok, brands and businesses started competing using short-form video clips. Facebook and Instagram launched Reels. Snapchat puts spotlights in the limelight. YouTube is giving a major push on Shorts.

Organic engagement declines in 2021.

The organic engagement rate on Facebook, Instagram, and Twitter witnessed a decline. The median engagement rate per post across all industries on Facebook is now at 0.64%. This is slightly lower at 0.09% in 2021. Instagram engagement rate falls from 0.098% in 2021 to 0.67% today. While Twitter’s engagement rate dipped from 0.045% in 2020 to 0.37% today. This social media benchmark just shows that social media is becoming a pay-to-play space.

The frequency of social media posting is rising

A majority of brands and businesses increased their posting frequency on all three social media channels (Facebook, Instagram, and Twitter). With a larger user base, the potential of Facebook’s reach keeps companies posting regularly. The median frequency for brands posting on Facebook is 5.87 posts per week. On Instagram, it is 4.55 posts per week. While on Twitter, it is 5.04 tweets per week. The reason behind it is to increase bites of the engagement apple.

Reference: https://www.rivaliq.com/blog/social-media-industry-benchmark-report/

Free Google Ads Tools That Boost Website Traffic

Google is the largest global search engine. That is why many brands and businesses are dying to rank on top of Google searches. According to a digital marketing speaker Hong Kong, the key to boosting site traffic is a blend of organic SEO and Google Ads.

A social media agency Hong Kong defies organic SEO as posting content consistently on social media pages and websites. It aims to ensure the online visibility of a brand. While for a video marketing agency Hong Kong, Google Ads are paid keyword campaigns showing ads to target audiences.

Not all Google Ads tools need a budget. There are free Google Ads tools that boost website traffics. Here’s a list for brands and businesses to know!

Budget Template

The Google Ads budget template from Supermetrics can help brands and businesses track their spending within multiple channels and platforms. Users can set up email-based alerts to control the budget pacing for each campaign. As such, brands and businesses can boost website traffic by allocating more budget to campaigns that work.

Dashboard Templates

Google Data Studio is another free Google Ads tool that can boost website traffic. It shows PPC insights on different levels of performance. For most eCommerce brands and businesses, it serves as an eCommerce review template. First, the tool lets brands and businesses know the following:

  • Account health
  • Budget depletion
  • Local campaign reports
  • Discovery performance
  • Search creative performance

Then, the tool provides dashboard templates that can help you improve your Google Ads and Campaigns to boost website traffic.

Description Generator

Ink is a content editing solution platform. Its free Google Ads description generator uses artificial intelligence (AI) to help brands and businesses create ads that convert. By doing extensive keyword research before using this free tool, you will be assured that you get content to boost website traffic.

WordStream is a platform of free learning resources and tools for digital advertising. Its free Google Ads grader shows a complete picture of your Google campaigns’ performance. These include the following factors:

  • Account Activity
  • Best Practices
  • Click-Through Rate
  • Impression Share
  • Long-Tail Keywords
  • Mobile Optimization
  • Quality Score
  • Wasted Spend

Such insights can help brands and businesses focus more on the best things that an account is really doing to boost website traffic.

Headline Generator

The key to boosting website traffic is crafting an eye-catching title for your story. At StoryLab, their free Google Ads headline generator can help brands and businesses to inspire viewers with a strong headline. Through a Story lab free account, all you need is to enter the name of your product or service plus a brief description of the offering to get stunning headline copies.

Keyword Tool

Here’s another free Google Ads tool from WordStream that can boost website traffic. Ost brands and businesses find it hard to get the right keyword that can drive the right traffic to their websites. Through WordStream’s free keyword tool, all you need is to enter a term or URL then choose your industry and location. The result will yield hundreds of keywords that rank on Bing and Google. You can export the list as CSV.

Reporting Template

Most marketing agencies use Whatagraph to track marketing analytics and social media reports. Its free reporting templates show clicks, conversions, impressions, and other KPIs. Brands and businesses can create marketing analytics and social media reports for free with a free account.

Responsive Search Ad Builder

Optimise Lab is a certified Google partner for quote sourcing. With a free account, brads and businesses can build responsive search ads for Google and Microsoft. These can definitely boost traffic among eCommerce websites.

Reference: https://blog.red-website-design.co.uk/2022/01/25/free-google-ads-tools/

Using Instant Experiences Ads on Facebook and Instagram

Facebook and Instagram both house a range of ad and campaign types. One of these is instant experiences ads. A social media agency Hong Kong suggests using such an ad type if your ads are underperforming. This is because using instant experiences ads on Facebook and Instagram is a better way to engage your prospects.

According to a digital marketing speaker Hong Kong, instant experiences ads are an immersive alternative to Facebook and Instagram campaigns. They display on full screen and are mobile-optimized. As such, they make it easier for brands and businesses to engage their target audiences. Even a video marketing agency Hong Kong notes that instant experiences ads can load 10x faster than ordinary ads on Facebook and Instagram.

What is Instant Experience?

Instant Experience (IX) is a type of mobile ad that is available both on Facebook and Instagram. Via IX, people can do the following:

  • Complete a form
  • Explore lifestyle images with tagged products
  • Quickly view product catalogs
  • Swipe photos through Carousels
  • Watch engaging videos

They can be used in almost all types of Facebook and Instagram ad formats such as carousel, collection, single image, slideshow, and video.

Most instant experiences ads on Facebook and Instagram are relatively simple. Users can see an image, slogan, or video with a link. Once they click the link, they will be taken to a catalog, newsletter sign-up, or online shop. As it opens a full-screen piece of content, it makes the audience engage better.

Benefits of Instant Experiences Ads

There are lots of benefits that Instant Experiences Ads can offer on Facebook and Instagram. First, they help capture the audience’s attention. This fast-loading mobile-optimized ad allows first-time visitors to avoid the wait of slow-loading images and videos.

Second, they can help highlight your products and services through full-screen visual experiences. Connecting your catalog with elected templates can share more information with viewers who are interested in your brand.

Third, you can tell your brand story using creative elements, descriptive texts, and link buttons. When creating a custom Instant Experience, brands and businesses can choose between multiple templates that guide people with better experiences.

Using Instant Experiences Ads on Facebook and Instagram

To create a custom Instant Experience, go to the Ads Manager. Start with choosing any of the following campaign objectives:

  • App installs
  • Brand awareness
  • Catalog sales
  • Engagement
  • Reach
  • Store traffic
  • Traffic
  • Video views

Each campaign objective features an IX template.

Second, you will need to choose from a range of ad placement options.

  • Single image or video that can be placed on the Explore tab, group feed, main feed, Marketplace, newsfeed, and Stories.
  • Carousels that can be placed on Marketplace, newsfeed, search results, and Stories.
  • Collections that can be placed in the Explore tab, main feed, and newsfeed.

The recommended image width for an IX image is 1080 pixels. While the recommended image height is 1920 pixels. They should be in either.png or .jpg format. For videos, the maximum length is 2 minutes. The same goes for a slide of up to 20 images. The runtime for the slide should be at the most, within 2 minutes. The video should be at least 720p and must be in .mp4 or .mov format.

The third step is choosing a list of IX templates.

  • An AR Experience template offers camera effects and interactive elements from Spark AR. They are currently offered on video ads and not on static images.
  • Custom IX templates allow brands and businesses to customize their IX ads based on their preferences.
  • Customer acquisition templates focus on the discovery of new products among old and new customers. They are similar to a classic landing page.
  • Lookbook shows off products in context instead of displaying them in a grid.
  • Sell products templates allow brands and businesses to share catalogs on Facebook and Instagram.
  • Storefront IX templates link directly to your Facebook store catalog.
  • Storytelling IX templates allow you to create an informational mailer or newsletters.

Now, the rest of using instant experiences ads on Facebook and Instagram is up to you!

Reference: https://www.socialmediaexaminer.com/how-to-use-instant-experiences-on-facebook-and-instagram/