Next to Facebook, a social media agency Hong Kong noted that Instagram is the 2nd most important digital marketing platform. As it transformed into a photo-and-video-sharing app, the more it gets stronger as a key to eCommerce success. In fact, a video marketing agency Hong Kong highlights the new video ad formats of the platform as very effective. These are affiliate links for everyone, Carousel, and Reels ads beside Stories.
Recently, a digital marketing speaker Hong Kong notes that Instagram published a guide entitled “How to Grow & Scale your Small Business.” The guide provides an overview of key marketing tips from brands who have witnessed success with their business on Instagram. Among them are:
- Mimi Striplin of The Tiny Tassel, accessories and clothing brand.
- Natália Camargo of Estilo 4 olho, a quality eyewear brand.
- Trinity Mouzon Wofford of Golde, a beauty and health brand.
Drive Awareness by Building Instagram Communities
The first step to growing your business on Instagram is to signup for an Instagram Business Account. Besides posting images, stories, and videos, you can unlock exclusive features and tools from a Professional Dashboard through an Instagram Business Account. After signing up, you can start building a community of followers by consistently posting valuable content. Start with images of your offerings equip with links to drive website traffics. Then, you can upload behind the scene, how-to, Reels, or unboxing videos about your brand or business. You can also encourage your followers to share their experiences and thoughts within your Instagram communities.
Get Your Next Customers on Instagram
More than 44% of Instagrammers used to shop or do business on Instagram every week. If you give your IG audiences what they love most, you can get your next customers on Instagram. Instagram Insights are a great place to understand the users’ behaviors. Reports showed that these pieces of content are typical:
- Catalogs that educate a customer about a product.
- Reels clips as the favorite of Gen Z and millennial users
- Trending Stories to know more about what is happening behind the brands and businesses they followed.
Alternatively, Instagram has a unique tool to drive action for such pieces of content. Use link stickers to boost conversion, engagement, and traffic.
Increase Sales by Making Customers Excited
A business on Instagram can entice and excite customers by creating captivating content. Use Instagram Stories to repost user-generated content (UGC). Keep your followers engaged by showing behind the scenes, in-shopping experiences, and product tutorials via Reels. Use countdown stickers as you go on a live broadcast or shopping event. Update your product catalogs and product tags consistently to keep your followers exploring your business on Instagram.
Provide Excellent Customer Service
Another key to growing your business on Instagram is providing excellent customer service. There are lots of tools that brands and businesses can use to do so. Use Instagram Direct to respond to stories, reactions, and queries. Remember that a positive customer experience through messaging has a higher potential to generate sales. Ads that click on Instagram Direct or WhatsApp are great ways to educate your customers. From there, you can grab the opportunity to answer a customer’s question through a one-on-one session, which can lead to the buying process.