How can a brick-and-mortar store survive without buyers visiting it? The same question goes to an online shop without any viewers. According to a digital marketing speaker Hong Kong, that is why search engine optimization (SEO) is very important for brands and businesses today. A social media agency Hong Kong highlights that SEO can make a web page or website visible. As such, it drives traffic and provides more opportunities to convert prospects into customers. Even a video marketing agency Hong Kong notes that SEO builds long-term equity for a brand or business.
If you are in the process of creating a new website, here are some pre-launch and post-launch SEO checklists. These elements can greatly help the visibility of your website. At the same time, it can help its web pages rank on top of search engine results, especially Google.
Before launch, a brand or business needs to make sure that there is enough content to sustain website visitors for at least a month. Each copy should be optimized for SEO purposes. After the launch, there should be a continuous audit of the content. It allows brands and businesses to see how effective they are and fill in any gaps or non-performing pieces of content.
Errors, especially 404 errors, are the number one SEO killer. That is why brands and businesses need to get rid of them before they cause any more damage. Errors prevent Google and other search engines from indexing a page. Besides, any 404 errors pointing to a specific website can be a bad user experience.
On-page SEO means optimizing the elements of a website by organizing them. A vital phase of on-page SEO is internal linking. It means connecting relevant content or pages of the websites. It also means using similar keywords to rank the website in a specific industry or niche. Ideally, a pillar page commonly off-shoots other content pages through internal linking. What is important is that the more you add content, the more internal links should be added.
More people use mobile phones to access social media apps and the web. Thus, brands and businesses need to optimize web pages for mobile viewing. It means using an interface that adapts to smaller screens, still showing the best layout as people view them on desktops or larger screens.
The ideal website loading speed is between 3 to 5 seconds. From time to time, brands and businesses should conduct a website speed audit to ensure that it is competent as the standard pages. A slow loading speed can cause visitors to abandon the web page or website. You may not want it to happen as it can affect conversion rate and SEO as well.
Website traffic means the number of people clicking on your website content and staying there to gather information. If they end up making a purchase, the better they can optimize SEO. Brands and businesses should keep an eye on their website analytics and do their best to maintain steady website traffic. The best way to achieve such a benchmark is to keep sharing your website via email and social media posts.