Tag: SEO

Pre-Launch and Post-Launch SEO Checklists

How can a brick-and-mortar store survive without buyers visiting it? The same question goes to an online shop without any viewers. According to a digital marketing speaker Hong Kong, that is why search engine optimization (SEO) is very important for brands and businesses today. A social media agency Hong Kong highlights that SEO can make a web page or website visible. As such, it drives traffic and provides more opportunities to convert prospects into customers. Even a video marketing agency Hong Kong notes that SEO builds long-term equity for a brand or business.

If you are in the process of creating a new website, here are some pre-launch and post-launch SEO checklists. These elements can greatly help the visibility of your website. At the same time, it can help its web pages rank on top of search engine results, especially Google.


Before launch, a brand or business needs to make sure that there is enough content to sustain website visitors for at least a month. Each copy should be optimized for SEO purposes. After the launch, there should be a continuous audit of the content. It allows brands and businesses to see how effective they are and fill in any gaps or non-performing pieces of content.


Errors, especially 404 errors, are the number one SEO killer. That is why brands and businesses need to get rid of them before they cause any more damage. Errors prevent Google and other search engines from indexing a page. Besides, any 404 errors pointing to a specific website can be a bad user experience.

Internal Linking

On-page SEO means optimizing the elements of a website by organizing them. A vital phase of on-page SEO is internal linking. It means connecting relevant content or pages of the websites. It also means using similar keywords to rank the website in a specific industry or niche. Ideally, a pillar page commonly off-shoots other content pages through internal linking. What is important is that the more you add content, the more internal links should be added.


More people use mobile phones to access social media apps and the web. Thus, brands and businesses need to optimize web pages for mobile viewing. It means using an interface that adapts to smaller screens, still showing the best layout as people view them on desktops or larger screens.


The ideal website loading speed is between 3 to 5 seconds. From time to time, brands and businesses should conduct a website speed audit to ensure that it is competent as the standard pages. A slow loading speed can cause visitors to abandon the web page or website. You may not want it to happen as it can affect conversion rate and SEO as well.


Website traffic means the number of people clicking on your website content and staying there to gather information. If they end up making a purchase, the better they can optimize SEO. Brands and businesses should keep an eye on their website analytics and do their best to maintain steady website traffic. The best way to achieve such a benchmark is to keep sharing your website via email and social media posts.

Reference: https://blog.red-website-design.co.uk/2022/07/13/seo-checklist-pre-post-launch/

Free Google Ads Tools That Boost Website Traffic

Google is the largest global search engine. That is why many brands and businesses are dying to rank on top of Google searches. According to a digital marketing speaker Hong Kong, the key to boosting site traffic is a blend of organic SEO and Google Ads.

A social media agency Hong Kong defies organic SEO as posting content consistently on social media pages and websites. It aims to ensure the online visibility of a brand. While for a video marketing agency Hong Kong, Google Ads are paid keyword campaigns showing ads to target audiences.

Not all Google Ads tools need a budget. There are free Google Ads tools that boost website traffics. Here’s a list for brands and businesses to know!

Budget Template

The Google Ads budget template from Supermetrics can help brands and businesses track their spending within multiple channels and platforms. Users can set up email-based alerts to control the budget pacing for each campaign. As such, brands and businesses can boost website traffic by allocating more budget to campaigns that work.

Dashboard Templates

Google Data Studio is another free Google Ads tool that can boost website traffic. It shows PPC insights on different levels of performance. For most eCommerce brands and businesses, it serves as an eCommerce review template. First, the tool lets brands and businesses know the following:

  • Account health
  • Budget depletion
  • Local campaign reports
  • Discovery performance
  • Search creative performance

Then, the tool provides dashboard templates that can help you improve your Google Ads and Campaigns to boost website traffic.

Description Generator

Ink is a content editing solution platform. Its free Google Ads description generator uses artificial intelligence (AI) to help brands and businesses create ads that convert. By doing extensive keyword research before using this free tool, you will be assured that you get content to boost website traffic.

WordStream is a platform of free learning resources and tools for digital advertising. Its free Google Ads grader shows a complete picture of your Google campaigns’ performance. These include the following factors:

  • Account Activity
  • Best Practices
  • Click-Through Rate
  • Impression Share
  • Long-Tail Keywords
  • Mobile Optimization
  • Quality Score
  • Wasted Spend

Such insights can help brands and businesses focus more on the best things that an account is really doing to boost website traffic.

Headline Generator

The key to boosting website traffic is crafting an eye-catching title for your story. At StoryLab, their free Google Ads headline generator can help brands and businesses to inspire viewers with a strong headline. Through a Story lab free account, all you need is to enter the name of your product or service plus a brief description of the offering to get stunning headline copies.

Keyword Tool

Here’s another free Google Ads tool from WordStream that can boost website traffic. Ost brands and businesses find it hard to get the right keyword that can drive the right traffic to their websites. Through WordStream’s free keyword tool, all you need is to enter a term or URL then choose your industry and location. The result will yield hundreds of keywords that rank on Bing and Google. You can export the list as CSV.

Reporting Template

Most marketing agencies use Whatagraph to track marketing analytics and social media reports. Its free reporting templates show clicks, conversions, impressions, and other KPIs. Brands and businesses can create marketing analytics and social media reports for free with a free account.

Responsive Search Ad Builder

Optimise Lab is a certified Google partner for quote sourcing. With a free account, brads and businesses can build responsive search ads for Google and Microsoft. These can definitely boost traffic among eCommerce websites.

Reference: https://blog.red-website-design.co.uk/2022/01/25/free-google-ads-tools/