Google is the largest global search engine. That is why many brands and businesses are dying to rank on top of Google searches. According to a digital marketing speaker Hong Kong, the key to boosting site traffic is a blend of organic SEO and Google Ads.

A social media agency Hong Kong defies organic SEO as posting content consistently on social media pages and websites. It aims to ensure the online visibility of a brand. While for a video marketing agency Hong Kong, Google Ads are paid keyword campaigns showing ads to target audiences.

Not all Google Ads tools need a budget. There are free Google Ads tools that boost website traffics. Here’s a list for brands and businesses to know!

Budget Template

The Google Ads budget template from Supermetrics can help brands and businesses track their spending within multiple channels and platforms. Users can set up email-based alerts to control the budget pacing for each campaign. As such, brands and businesses can boost website traffic by allocating more budget to campaigns that work.

Dashboard Templates

Google Data Studio is another free Google Ads tool that can boost website traffic. It shows PPC insights on different levels of performance. For most eCommerce brands and businesses, it serves as an eCommerce review template. First, the tool lets brands and businesses know the following:

  • Account health
  • Budget depletion
  • Local campaign reports
  • Discovery performance
  • Search creative performance

Then, the tool provides dashboard templates that can help you improve your Google Ads and Campaigns to boost website traffic.

Description Generator

Ink is a content editing solution platform. Its free Google Ads description generator uses artificial intelligence (AI) to help brands and businesses create ads that convert. By doing extensive keyword research before using this free tool, you will be assured that you get content to boost website traffic.

WordStream is a platform of free learning resources and tools for digital advertising. Its free Google Ads grader shows a complete picture of your Google campaigns’ performance. These include the following factors:

  • Account Activity
  • Best Practices
  • Click-Through Rate
  • Impression Share
  • Long-Tail Keywords
  • Mobile Optimization
  • Quality Score
  • Wasted Spend

Such insights can help brands and businesses focus more on the best things that an account is really doing to boost website traffic.

Headline Generator

The key to boosting website traffic is crafting an eye-catching title for your story. At StoryLab, their free Google Ads headline generator can help brands and businesses to inspire viewers with a strong headline. Through a Story lab free account, all you need is to enter the name of your product or service plus a brief description of the offering to get stunning headline copies.

Keyword Tool

Here’s another free Google Ads tool from WordStream that can boost website traffic. Ost brands and businesses find it hard to get the right keyword that can drive the right traffic to their websites. Through WordStream’s free keyword tool, all you need is to enter a term or URL then choose your industry and location. The result will yield hundreds of keywords that rank on Bing and Google. You can export the list as CSV.

Reporting Template

Most marketing agencies use Whatagraph to track marketing analytics and social media reports. Its free reporting templates show clicks, conversions, impressions, and other KPIs. Brands and businesses can create marketing analytics and social media reports for free with a free account.

Responsive Search Ad Builder

Optimise Lab is a certified Google partner for quote sourcing. With a free account, brads and businesses can build responsive search ads for Google and Microsoft. These can definitely boost traffic among eCommerce websites.