Tag: Social Media Marketing

Life of a Social Media Manager

May 18, 2022 / Esther Day

A vital role in online marketing is being a social media manager. Without a doubt, a social media agency Hong Kong highlights that such a role is critical in promoting a brand or business to more than half of the world’s population. For a digital marketing speaker Hong Kong, a social media manager wears many hats. The role calls for copywriting skills, knowledge of graphic design, and most of all, communication skills. For a video marketing agency Hong Kong, the life of social media managers has evolved into a more complex role today. Let’s see how it does so!

THE SOCIAL MEDIA MANAGER’S ROLE

A social media manager leads the social media strategy of a brand or business. The role aims to boost the engagement, online presence, and visibility of a brand or business among customers and prospects on social media pages. As a distinct role, the responsibilities of a social media manager include:

Developing creatives for social media strategies
Manage social media handling daily
Manage and facilitate social media communities
Oversee and plan the social media calendar of a brand or business for different social media platforms
Research and evaluate social media metrics for both the brand or business and its competitors
Social listening

THE PAST

In the past, around 50% of social media managers had a bachelor’s degree. They are simply creative kids with an affinity for arts and copywriting paired with a vast imagination. There were no determining factors to becoming a social media manager in the 90s. It is only a set of skills that identified their success in such a domain. These include excellent analytical, communicative, and organizational skills.

In a survey of senior social media managers, 9 out of 11 declared that they were creative kids inclined to dance, draw, paint, etc., which resulted in their interest in social media. With the Internet and technological advancement, they landed the role of a social media manager after finishing a bachelor’s course.

It just means that social media is relatively new during that time and is mainly focused on online marketing – no social media pages yet, specific data, no specific platform.

THE PRESENT

Today, the primary tasks of a social media manager are content curation and social media marketing. Their most significant challenges are generating engagement and publishing unique content. The top skill they need is knowledge in a photo and video editing. But they also require other areas of expertise such as:

copywriting
graphics design
performance analysis
social media community management

The life of a social media manager at present starts with reading the news and scrolling social media. It is followed by content planning, customer service, reporting, social media community management, emails, meetings, organizational activities, and social listening.

The resources they need to fulfill these duties are:

Budget for promotions
CRM software
Financial analytics tools
Market research tools
Social media software
Support from other departments

Successful social media managers today have a passion to explore the latest trends. Charisma, organizational skills, and resilience make them stand out from the rest. They also need to be quick in learning the new algorithms, features, and tools as social media platforms are ever-changing.

THE FUTURE

Most social media managers today are looking ahead to a bright future. It offers amazing opportunities to explore. Online conversations will exponentially grow. AR try-on, NFTs, live shopping, short-form videos, virtual reality, etc., will be the realm of many innovations. But one thing is for sure social media management will remain a vital role in digital marketing.

Reference: https://www.socialinsider.io/social-media-manager

How to Make the Best Out of Google Trends

August 19, 2021 / Esther Day

Google recently celebrated the 15^th year of Google Trends. It is a list of the latest insights and stories. Google Trends display the volume a search term is entered in Google. Such information can be used to compare keywords and discover events that can trigger search ranking.

A digital marketing speaker Hong Kong explains that Google Trends can be very useful in finding relevant keywords to optimize SEO campaigns. By visiting the tool, brands and businesses can explore what the world is searching for. The results will show the volume of searches for a specific term per related topic, region, and time. These data can guide them when and where to ramp up their marketing efforts.

In line with Google Trends’ 15^th anniversary, Google listed 15 key tips on how to make the best out of Google trends. Here’s a summary of these tips.

video marketing agency Hong Kong a

Tip No. 1 – Data by Date

Marketers can filter their searches on what people are looking for from any date in 2004 to a few minutes ago. The search results will show two data sets. The first data set covers historic information from 2004 to 3 days ago. The second data set covers real-time information from 7 days ago to the present. A social media agency Hong Kong notes that real-time data sets are more detailed and are updated minute-by-minute. As such, they are a perfect guide to creating the latest creative campaigns.

Tip No. 2 – Top Searches VS. Trending Searches

Top searches or “most-searched” queries are what people look for in a specific time frame. While trending searches are queries that accelerate faster in a given time frame. The latter is useful in knowing how things have changed. To make the best out of Google Trends, markets should focus on real-time trends.

Tip No. 3 – Terms VS. Topics Search

Google Trends allows marketers to look up using terms and topics. Terms are very specific searches yielding limited results. Topics are language-agnostic in Google Trends. They account for spelling mistakes and variations. They also cover all related search terms. So, Google recommends choosing topics over terms when exploring trends.

Tip No. 4 – Big and Small Locations

Google Trends is the perfect tool to compare keyword searches. To make comparison easier, Google recommends comparing search trends from big places to small places. For example, when looking up search trends, start with the metro area or key cities, then proceed to less populous and smaller regions like counties and towns.

Tip No. 5 – Country Filters

Google Trends also allows you to know what is trending in each country in the world. To make the best out of Google Trends, use country filters. They are the best ways to give you a sense of volume based on geographic regions of the world.

Tip No. 6 – Real-Time Search Trends

Real-time search trends are a great guide to see what’s happening right now around the world. From these data, marketers can grab the opportunity of promoting related products and services based on these trends.

Tip No. 7 – Relative Comparison

Google Trends recommends always doing a relative comparison when using the tool. To understand the scale of trends further, comparison can help brands and businesses offer something that their competitors don’t.

Tip No. 8 – Different Places Searches for the Same Thing

This is a hidden feature of Google Trends that can be very useful to marketers. Google Trends allows the comparison of up to five search terms or topics. For each one, you can specify the locations or places over the past 12 months. From these data, marketers can identify the best market location where they can ramp up their ads and campaigns.

Tip No. 9 – Visualize Common Interests

Google Trends is a human-centered dataset. It is a collection of what people are interested in. With the said tool, marketers can visualize common interests. They can then create campaigns relevant to these common interests to make them more effective.

Tip No. 10 – Polls VS. Trends

Polls are very much different from trends. Google Trends should not be confused as a tool to create scientific polls. Rather, marketers should use Google Trends to search for a particular interest during a specified duration of time.

Tip No. 11 – What’s Happening in the World Economy

Do you know that Google Trends is a perfect tool for knowing what is happening in the world’s economy? In fact, the Organization for Economic Co-operation and Development (OECD) uses the tool to get a more granular view of its quarterly releases to track GDP.

Tip No. 12 – Autocomplete VS. Trends

Autocomplete is also very much different from Google Trends. Autocomplete is the process of predicting the term or topic based on what you are typing. Google Trends is a tool to look up for anything you want to search. Although it uses the autocomplete feature on the search box, its results are available trends based on what you are searching for and are not predictive.

Tip No. 13 – What’s Trending Near You?

Another interesting feature where you can make the best out of Google Trends is to see what is trending near you. The tool allows you to see what is trending in a certain location without the need for a search term or topic. This can be seen or trending searches based on locations.

Tip No. 14 – Downloading Google Trends Data

To make the best out of Google Trends, the tool allows marketers to download loads of data. These can serve as their guide on their marketing plans. All they need to do is click the download button next to each chart.

Tip No. 15 – Have Fun with Google Trends!

Around 15% of Google Trends queries are very unique. They have never been seen before. Have fun to make the best out of Google Trends. Peek behind the curtains by constantly searching for what things interest the world!

Reference: https://blog.google/products/search/15-tips-getting-most-out-google-trends/

How to Use Emoji in Social Media Marketing

July 22, 2021 / Esther Day

Every 17th of July, people celebrate “World Emoji Day” globally. It is an unofficial holiday where social media platforms commonly release new updates on their emoji features and tools. A digital marketing speaker Hong Kong notes that emojis help us communicate our hard-to-put expressions, feelings, reactions, and words into light graphic representations. Thus, they make it easier for everyone to connect to the world. Today, there are around 3,521 emojis. From a simple email icon, they have exploded as the world’s fastest-growing language. Emojis have also been used in social media marketing. Here’s how!

A BRIEF HISTORY OF EMOJIS

The concept of emojis can be traced way back to 1963. Harvey Ball, an American commercial artist, designed a smiley face for the buttons and cards of an insurance company. In 1979, Kevin MacKenzie, an English newspaper editor, used the “tongue in cheek” symbol on the internet message board of MSGGrop. He proposed to use it in e-mails to add some subtle humor. In 1982, Scott Fahlman, a computer scientist, used the first frown and smiley faces on the message board of Carnegie Mellon University. Finally, a Frenchman named Nicholas Loufrany made the first animated emoticons in 1998. He was the first one to apply for its patent and made it downloadable in the year 2000.

On the other side of the globe, Shigetaka Kurita, an interface designer, invented the first emoji in the same year in Japan. During that time, he worked at NTT DoCoMo, the company that made it possible to send emails via phone. Since sending emails via phone is limited to 250 characters, the company commissioned Shigetaka to translate 176 concepts into graphic symbols. Inspired by kanji and manga characters, he created the first emoticon. It was a humble smiley face with a box mouth and inverted “V” eyes. It was very different from today’s smiley faces.

During the 1990s, emojis became popularly used as social media networks began to rise. Around 92% of people used them on chats, emails, SMS, and texting. Top social media platforms like Facebook, Instagram, Twitter, Linked In, etc. have integrated different sets of emojis for use in their platforms. A social media agency Hong Kong even attested that they have also greatly helped advertisers and marketers to boost their ads and campaigns on social media.

WHAT ARE EMOJIS AND EMOTICONS?

Emojis are an alternate way to convey body language and verbal tone. They are one of the two categories of hieroglyphics used online. The other one is called emoticons.

Emoticons are a combination of letters, numbers, and punctuation marks forming pictorial icons. They generally convey emotions and sentiments. This is why they are called emoticons. They are pictorial icons showing emotions. Most emoticons need to be read sideways because of the limits of a computer keyboard.

Emojis are a combination of faces, objects, and symbols to form pictographs. They consist of pixels, thus, their characters cannot be found or made using a computer keyboard. A Unicode system houses a variety of emojis for use among computers and mobile devices. The name emoji came from the Japanese words “E” for a picture, “Mo” for writing, and “Ji” for a character.

HOW TO USE EMOJIS IN SOCIAL MEDIA MARKETING?

Using images in marketing campaigns can communicate a lot of messages authentically to the audiences. With a single keyboard click, social media marketers can deliver emotions to all types of online users. What we are talking about is “emojis.” Here’s how to use them in every aspect of your marketing campaigns.

Consider your audience demographics and marketing channels first. There are two main factors that you need to consider first before you use emoji in social media marketing. First is your audience demographics. Not all people understand emojis. The older generation tends to disregard them. But among the younger generations, the use of emojis is established in pop culture. So, brands and businesses need to get to know their target personas first. Through analytics and research, they will know whether to use emojis to enhance their ads, campaigns, and messages. The second is the marketing channel. There are a lot of social media platforms that brands and businesses can use to promote their products and services. Among the most popular are Facebook, Instagram, Linked In, and Twitter. Each of these social media networks uses different formatting and mobile optimization tools. A line or space can create a variation in how posts are displayed. It is important to test and preview your messages before publishing to make sure that the emojis are properly displayed.

Encourage your followers to use emojis in social media interactions. A great way to encourage engagement is to encourage your followers to use emojis creatively in their actions and responses. It can be a simple like or dislike sign to show if they agree or disagree with a statement. Or, you can also ask open-ended questions like, “what is your favorite animal?” They can use emojis representing common wild or zoo animals. These work perfectly on social media pages like Facebook and Instagram housing quick access keyboards to different types of emojis.

Use emojis to add extra context to social media messaging. Emojis and social media messaging complement each other perfectly. Brands and businesses can use emojis to spice up their messaging content. With engagement in mind, they can use positive emojis to liven up their chat messages. It can be an authentic way to connect to their followers and target audiences. Emojis can also help to emphasize a point. For example, a “hand point” sign can display an urgency to click a call-to-action (CTA).

Use emojis in your social media posts. Most social media platforms believe in the power of emojis. Facebook, for one, created different types of emojis to enhance ads, campaigns, feed posts, Stories, etc. These include customized reactions, and themed emojis. Recently, the platform is testing a different kind of audio emojis which they call soundmoji. Twitter also has its own version of tweemojis. While Snapchat patented its fashion bitmoji. Using emojis is a fun and engaging way to connect to your followers and target audiences on social media.

Use emojis in paid social media advertising. According to a report, Facebook ads with emojis received a higher click-through rate than those ads without emojis. After a series of A/B experimentations on 2 identical ads, Facebook ads with emojis resulted in a 241% higher click-through rate than those without emojis. On Linked In, a variation of two content – one using emojis and the other without emojis – resulted in 84% more downloads for ads containing emojis. In general, social media ads containing emoji result in a 400% lower cost per lead. Brands and businesses can continuously use emojis to align their messaging and voice.

Reference: https://sproutsocial.com/insights/emoji-marketing/

Shoppable UGCs – The Future of Social eCommerce

May 7, 2021 / Esther Day

Remember the story of GoPro? GoPro is the world’s most versatile camera brand. Most camera brands today have been greatly affected by the rise of the smartphone. People no longer need to buy expensive cameras because smartphones already have them. But GoPro stands still as popular among outdoor travelers and sports enthusiasts. And why is this so? It’s because of UGC, the main focus of GoPro on its marketing strategy. GoPro created a platform to help their customers share unique moments they capture as an entry to the “page of fame.” This is a monthly contest among GoPro users. Roughly 6,000 GoPro videos are uploaded on their platform daily. The winning entry receives a prize and is uploaded on GoPro’s social media pages. Today, brands have mimicked GoPro’s stint. With the many trends in using user-generated content, Shoppable UGCs are now the future of social eCommerce.

WHAT ARE SHOPPABLE UGCS?

Shoppable UGCs are the blending of a brand’s product specification and user-generated content. With a product specification, shoppers can make a direct purchase within a social media platform. On the other hand, the user-generated content showcases the credibility of the brand that greatly influences the buying process. Shoppable UGC boosts a brand’s revenue by reducing cart abandonment. A social media agency Hong Kong relates how Diaspora Co. harnesses the power of UGC to becoming a popular spice brand globally. In 2017, Sana Javeri Kadri founded the company with the goal to market organic spices produced by small Indian farmers. Sara started an Instagram Shop for Diaspora with only 300 followers. They then started showcasing cooking demos of customers using their spices. By tying up the business with UGC stories, Diaspora has now gained more than 86,000 followers.

WHY SHOPPABLE UGCS ARE THE FUTURE OF SOCIAL E-COMMERCE?

According to a digital marketing speaker Hong Kong brands have shifted the spotlight away from them and turned it towards their employees, fans, and loyal customers. Through a video marketing agency Hong Kong, they use this group of people to fuel their social media content and marketing activities. This is because of the following reasons:

Shoppable UGCs Are a Cost-Effective Way to Market

Many brands spend a hefty amount to advertise their products and services. They pay search engines under a PPC scheme. They pay social media platforms to show their ads on news feeds. They also pay creators to curate eye-catching content. Shoppable UGCs don’t need creators nor paid advertising services. A brand can simply ask permission from its customer to use his or her content. They can offer a freebie or a mention in exchange. Brands only need to put a product tag or shopping link before publishing it and voila, they now have a great ad or campaign on a social media page.

Shoppable UGCs Improve the Buying Experience on Social Media

A shoppable content experience allows social media users to buy products and services directly within the platform. It eliminates the traditional buying process that involves lengthy procedures and steps. What makes shoppable UGCs the best is that buyers can complete the payment in one or two clicks. It is online shopping made easy, engaging, fast, and seamless. With 91% of buyers preferring interactive visual content, shoppable UGCs have significantly decreased cart abandonment.

UGCs Are the Most Engaging Content on Social Media

People love UGCs because they are more authentic than branded content. They can better relate to the audiences’ emotions by being within the same shoes. Statistics show that UGC highly influenced the buying experience of 79% of shoppers. As the line between eCommerce and social media content narrowed down, Shoppable UGCs are becoming a trend. Most brands highlight their stories using product tags and shoppable stickers. A majority create featured catalogs to showcase their products and services.

UGCs Provide Social Proof for Customers to Trust a Brand

Consumers today are a lot smarter. They commonly look for social proof before trusting a brand. With shoppable UGCs, brands can show that they make people happy. UGCs also show that a specific product can solve a customer’s pain point or problem. In another instance, shoppable UGCs allow consumers to experience the product via augmented reality. As such 56% of consumers look for shoppable UGCs before making a decision to buy a product or service. Today, the most influential content is not a picture-perfect image or video. Instead, they are realistic clips and images from genuine customers.

THE BOTTOM LINE

Shoppable UGCs are indeed the future of social eCommerce. They tap into the human desire to deeply connect with a brand. They are authentic and relatable. They also provide a great return of investment (ROI) without much cost or advertising budget. With 55% of the world’s population using social media, this is the best time to use Shoppable UGCs as the main strategy in social media marketing.

Reference: https://www.socialmediatoday.com/news/why-shoppable-ugc-is-the-future-of-ecommerce-experiences/598994/

Top Social Media Marketing Trends for 2021

April 28, 2021 / Esther Day

The year 2020 has been a memorable year for people all over the world. The COVID-19 outbreak led to social distancing measures and lockdown protocols. A lot of changes have happened as people were forced to stay at home. One significant shift is the switch of physical stores into digital shops. Such a switch brought about changes in the marketing strategies among social media platforms. To guide brands and marketers, here are the top social media marketing trends for 2021.

Ephemeral Content

People nowadays work from home and are very busy. They spend a short time browsing on social media platforms daily. According to a digital marketing speaker Hong Kong, most people spend an average of 2 hours and 24 minutes on Facebook daily. YouTube receives an average daily time spend of 40 minutes. On the other hand, Instagrammers spend 28 minutes on the platform daily. The way people consume content also changes. Modern social media users have the shortest attention span. These are the reasons why ephemeral content is trending.

Ephemeral content is rich media content accessible for only a short period. They can be photos, live streams, product demos, stories, or videos, etc. They only stay in a social media post temporarily, typically disappearing after 24 hours. Ephemeral content takes advantage of the FOMO nature among consumers. Short but engaging creatives create a sense of urgency and fuel the fear of missing out among consumers. As such, they trigger conversion as a marketing strategy. A social media agency Hong Kong commonly engages its audience through Facebook Stories, Instagram Reels, and YouTube Shorts. They also host live broadcasts to drop teasers or launch a product. Infographics and memes have also been very popular among social media communities.

Live Streaming

A video marketing agency Hong Kong has noted the increase in the consumption of live streaming. Influencers, social media marketers, and vloggers use them to connect to their audiences in real-time. They authentically engage viewers. Around 82% of social media users preferred live videos over a blog or a social post. Live streaming also has the power to expand an event’s viewership. They can connect global fans and worldwide offices during an online broadcast. They are also effective in driving sales. Reports show the 73% of B2B marketers enjoyed a positive ROI result during live streams.

The top 5 live streaming social media platforms for 2021 are YouTube, Facebook, Instagram, LinkedIn, and Twitter. The best ways to use live streaming among social media platforms to market a brand or product are:

Announcement of limited discounts, promotions, and sales
Casual Q&A about a brand or product
How-to guides for products and services
Influencer interview related to a brand or product
Product unboxing
Ratings, reviews, and testimonials
Sharing a day in a brand or behind-the-scene stories

Micro-influencers

Influencer marketing is a type of endorsement or product mention coming from famous celebrities, industry experts, popular TV personalities, sports champions, etc. Influencers are categorized based on the number of followers they have.

Nano-influencers have 1K to 10K followers.
Micro-influencers have 10K to 50K followers.
Mid-tier influencers have 50K to 500K followers.
Macro-influencers have 500K to 1M followers.

Modern consumers commonly look for social media reviews among micro-influencers. It’s because they are happy to share opinions about products and services. They also shine well in their respective niche. People no longer focus on the huge number of followers. What they look for is someone who experiences the same level of thinking among products and services. For most brands, micro-influencers are the most affordable ambassadors.

Private Channels

A private channel is an app or platform that can only be accessed by the members of the channel. Their biggest selling point is privacy. Most social media users today are exhausted from the noise coming from newsfeed notifications and public feeds. They long for more curated and personal engagement. When it comes to brand connection, most social media users prefer direct chats over public commenting on posts. This is why private messaging apps are also trending.

An invite-only audio-based app has recently made news in the US market. Launched in March 2020 was Clubhouse. After a year from its launch, the app is almost everywhere. Clubhouse celebrated its first anniversary with 12.5 million downloads. Audio rooms are hosted by a celebrity to boost engagement in the app. Some celebrities using Clubhouse are Oprah Winfrey, MC Hammer hip-hop artist Drake, actor Jared Leto, multi-entertainer Chris Rock, and rapper Lupe Fiasco. Even Elon Musk and Mark Zuckerberg use Clubhouse.

Snapchat is a private messaging app where any message, picture, or video sent disappears within a short time. Its goal is to create a more natural flow of conversation. As of April 2021, the messaging app rises to 280 million monthly active users. The biggest growth of Snapchat this year can be accounted to the company’s global investment in improved language support and localized content. The app has also rolled out new features that boost engagement such as AR, Bitmoji avatars, and the TikTok clone, Spotlight.

Reference: https://sleekflow.io/blog/social-media-trend/

The Story of Stories Marketing in Social Media

April 22, 2021 / Esther Day

Once upon a time, an English photographer combined 24 photos of a horse to show “The Horse in Motion.” It was the first experiment to create a video in 1878. After 10 years, a French inventor created the “Roundhay Garden Scene.” It was the oldest surviving motion picture in the Guinness Book of Records. Then, there was the Internet where videos can be uploaded. In 2005, YouTube was launched with its first video – “Me at the Zoo.” From there, the rest was history. Video technology evolved faster and soon became the king of digital media.

Video marketing is the number 1 winner in 2020. But people’s habits have changed. Because of the many social media websites, their attention span is very short. They tend to hop from one network to another daily. As such, most social media agencies Hong Kong use short-form video content to engage their audience. These short clips have strongly influenced the buying decision among consumers. Many social networks added features and tools to create short video clips. They are launched not only for marketing purposes but because they are the crowd’s favorite. At first, there were Instagram Stories which sooner was also adopted by Facebook. Then, there were Twitter Fleets.

Facebook and Instagram Stories

Launched in 2016, around 500 million Instagrammers use Instagram Stories daily. They allow users to post an image or video that disappears within 24 hours after posting. In 2017, Facebook integrated the Stories within the platform. They are initially user-generated content uploaded by Facebook users. Like Instagram Stories, they disappear within 24 hours after posting.

Facebook Stories appear on top of Facebook feeds. A story will appear in full-screen mode once a user taps a profile photo in the Stories tab. Unlike a regular Instagram post, Stories don’t have likes or public comments. To create Facebook Stories, simply tap the plus sign within your profile photo on the Stories tab. You can choose the option to add an image or video from your camera roll or capture a live photo or video that you want to share.

Instagram Stories appear on top of Instagram feeds. A story will appear in full-screen mode once a user taps a profile photo in the Stories tab. Unlike a regular Instagram post, Stories don’t have likes or public comments. To create Stories on Instagram, simply tap the plus sign on your Instagram home page and choose the story option at the bottom of the camera screen.

Facebook and Instagram Stories have different elements that brands can use for video marketing Hong Kong. These elements make it easier for users to create engaging and high-quality videos in the absence of studio filters and hi-tech cameras.

Augmented Reality or AR effects allow users to add digital objects within a real-world environment. They can be a cost-effective and creative way of enhancing the presentation of your Instagram Stories. Brands can also use them to highlight a certain product.
Product Tags on Instagram Stories are a great way to influence the buying decision of the viewers. Using the right CTAs and linking them to an eCommerce website allows people to shop without leaving Instagram.
Stickers are another way to monetize content. Product stickers help users discover more products that brands offer. Tapping on the features allows them to check out their cart directly on Instagram.
Shops and Shop Catalogs can be shared via Facebook and Instagram Stories. These serve as the digital storefronts among businesses.
Video Clip Editing tools were added by Facebook and Instagram to Stories last December 2020. They are very useful in changing the elements of Stories that brands put under an A/B experiment.

One great thing about Facebook Stories is their ability to be shared on Facebook Pages. This is some sort of targeted advertising. Sharing relevant brand Stories on Facebook Pages stir conversations and uplift traffic on a brand’s site.

Recently, Instagram is also testing auto-captions and saving drafts of Stories. Auto-caption can boost the reach of Stories for SEO purposes. While saving Stories makes it easier for marketers to fill their Instagram calendar.

Twitter Fleets

Twitter officially launched Fleets on 17 November 2020. Since Fleets disappear after 24 hours, it gives lower pressure for people to share what’s happening. Fleets are a great way for sharing momentary thoughts. It starts conversations through direct messaging on Twitter.

Twitter Fleets are visible on top of Twitter timelines. Tapping the profile picture of the account you are following on Twitter shows a full preview of the account’s latest Fleet. Users can fleet an image, text message, tweet reaction, or video. To add a Fleet, just tap your Twitter profile picture on the Fleets tab. You now have the option to upload an image or video from your camera roll or you can capture one to shoe on your Fleet story. To share a tweet on Fleets, tap the share icon and choose “share in Fleets.”

Fleets are a relatively new kind of social media story. But many brands find ways to use them in marketing.

The Twitter nation craves authentic interaction. Using Fleets, brands can share behind-the-scene experiences. They can show how a product is made or what a typical day in the company looks like.
Fleets vanish so fast freeing brands from cluttering Twitter feeds. Through Fleets, brands can share casual content like product inventories, top-selling items, and upcoming product lines.
Fleets are also the perfect place for a live broadcast. Brands can announce a big event, an upcoming sale, how-tos, unboxing, etc. Through Fleets, brands can create a sense of urgency by sharing giveaways and promotions that last for 24 hours.
Fleets are also helpful in keeping your fans updated with what’s happening in the business. Whether it’s a new sale, product launch, or shipping delays, brand followers won’t miss it because Fleets stay on top of the tweets all day long.
Besides authentic interaction, the Twitter nation also craves fun and news. Fleets are a great wait to create fun and entertainment through memes and short clips. Such content can encourage engagement and liven up your followers’ moments on Twitter. Alternatively, a Fleet is also an eye-catching way to share the latest news and trends in the world today.

2021 Trends for Stories Marketing

A marketing speaker Hong Kong, stories marketing is very popular because it is authentic, entertaining, and simpler to digest. Today, brands use story marketing in alignment with 3 trends.

UGC for authenticity. A happy customer’s story about a positive experience in a product is very authentic proof among consumers. Brands can publish user-generated videos that evoke emotions. Once they capture the viewer’s heart, these stories can most likely impact their buying decision.
Behind-the-Brand videos for entertainment. Stories marketing can help promote transparency within brands. Using them to showcase behind-the-brand videos can be very entertaining. Brands are giving the viewers a unique experience in connecting them with the people behind a brand. Pulling back the curtains for bloopers, fun moments, or milestones makes the audience laugh and feel connected.
A simpler way to educate the customers. Most people find text instructions boring. This makes them miss out on critical items on a manual. Stories marketing is also a simpler way to educate your customers. Explainer videos make it easier for them to remember step-by-step instructions on how to use a product. It is also a simple way of showing them what are their benefits.

Stories marketing doesn’t end here. It is a continuous effort that brands should do. Go ahead, tell your brand stories.

References:

https://www.nicemedia.co.uk/history-video-first-things-first/

https://buffer.com/library/instagram-stories/

https://buffer.com/library/facebook-stories/

https://blog.twitter.com/en_us/topics/product/2020/introducing-fleets-new-way-to-join-the-conversation.html

https://blog.hubspot.com/marketing/short-form-video-trends