Tag: Content

Pre-Launch and Post-Launch SEO Checklists

How can a brick-and-mortar store survive without buyers visiting it? The same question goes to an online shop without any viewers. According to a digital marketing speaker Hong Kong, that is why search engine optimization (SEO) is very important for brands and businesses today. A social media agency Hong Kong highlights that SEO can make a web page or website visible. As such, it drives traffic and provides more opportunities to convert prospects into customers. Even a video marketing agency Hong Kong notes that SEO builds long-term equity for a brand or business.

If you are in the process of creating a new website, here are some pre-launch and post-launch SEO checklists. These elements can greatly help the visibility of your website. At the same time, it can help its web pages rank on top of search engine results, especially Google.

Content

Before launch, a brand or business needs to make sure that there is enough content to sustain website visitors for at least a month. Each copy should be optimized for SEO purposes. After the launch, there should be a continuous audit of the content. It allows brands and businesses to see how effective they are and fill in any gaps or non-performing pieces of content.

Errors

Errors, especially 404 errors, are the number one SEO killer. That is why brands and businesses need to get rid of them before they cause any more damage. Errors prevent Google and other search engines from indexing a page. Besides, any 404 errors pointing to a specific website can be a bad user experience.

Internal Linking

On-page SEO means optimizing the elements of a website by organizing them. A vital phase of on-page SEO is internal linking. It means connecting relevant content or pages of the websites. It also means using similar keywords to rank the website in a specific industry or niche. Ideally, a pillar page commonly off-shoots other content pages through internal linking. What is important is that the more you add content, the more internal links should be added.

Mobile

More people use mobile phones to access social media apps and the web. Thus, brands and businesses need to optimize web pages for mobile viewing. It means using an interface that adapts to smaller screens, still showing the best layout as people view them on desktops or larger screens.

Speed

The ideal website loading speed is between 3 to 5 seconds. From time to time, brands and businesses should conduct a website speed audit to ensure that it is competent as the standard pages. A slow loading speed can cause visitors to abandon the web page or website. You may not want it to happen as it can affect conversion rate and SEO as well.

Traffic

Website traffic means the number of people clicking on your website content and staying there to gather information. If they end up making a purchase, the better they can optimize SEO. Brands and businesses should keep an eye on their website analytics and do their best to maintain steady website traffic. The best way to achieve such a benchmark is to keep sharing your website via email and social media posts.

Reference: https://blog.red-website-design.co.uk/2022/07/13/seo-checklist-pre-post-launch/

The Basic Elements of a Website Design

Websites are an important marketing element among brands and businesses. It is a tool to get more clients and customers. It is also the first point of contact your company has. Like a physical storefront, you should put your best foot forward when building a website. A solid and well-executed web design is a great asset to success as a digital marketing speaker Hong Kong noted. Designing a website is alchemy. It’s much like creating a mysterious recipe for gold. Modern websites are more than aesthetics and visuals. They affect brand reputation and SEO ranking. Below are the basic elements of a website design. 

Interaction

Modern consumers want fast answers to their queries. A business website is their first point of contact. So, brands need to add an element of interaction to their website. A chat function can engage your customers immediately. If they have questions about a product, brands can connect quickly to assist them and turn the conversation into a conversion. Today, Facebook allows the integration of a website’s chat function with Messenger. This can help brands connect to their audiences all in one place. They can also activate chatbot services to provide 24/7 interaction with their customers. Interaction is the most important element of a website. It’s because it captures human connections, which is the main goal why a business creates a website.

Mobile Optimization

Today, around 3.8 billion people are using a smartphone. This is equivalent to almost 50% of the world’s population. As more people access social media platforms and online websites via mobile devices, a video marketing agency Hong Kong suggests focusing on mobile optimization to create a good website. The mobile optimization element of a website is the process of making a website content flexible and responsive based on what device a user has. It allows quality display and formatting for both big and small screens. Less is more when it comes to mobile. Keep your website as simple as possible. Cut down content to shorter sentences. Compress visuals to display them well even on small screens. Upload video content that is less than 120-second in length. As much as possible, avoid pop-up messages.

Navigation

The navigation element of a website refers to how a visitor can jump from one page to another. A good website allows navigation between pages in just one or two clicks. Each page should quickly load in displaying information and visuals. A menu or a site map is a great idea to make it easier for users to know the functions available on a website. There are several ways to improve the navigation on a website.

First, you can use image compression software to decrease the size of images on your website without compromising their quality. Second, avoid too many plugins. Plugins are pieces of software that add extra functionalities to a website. The more plugins a website has, the slower your website will be because more apps need to run. So, it is best to avoid adding plugins. Keep your website as simple as possible. Third, web page caching is a process of storing web files in a temporary folder. Such a folder allows quick access to information among website users.

Quality and Relevant Content

Content is the backbone of a website. This element plays a major role in influencing the buying decisions of your target customers. It is also the key to rank on search engines and increases traffic to your website. The content of a good website should be accurate, educational, and easy to read. The content should be well-researched and validated. It should inform customers on how a product or a service can solve their pain points. It also doesn’t stop in writing. It involves focusing on how your messages interact with the visual design. Content strategists should ensure that the “About” and “Contact” pages of a website are always updated. For blogs, try to break long sentences into simpler statements. Break up long lists through bullets. Used eye-friendly colors and fonts for the readers to avoid eye strain.

Visual Appearance 

According to a social media agency Hong Kong, modern consumers prefer media-rich content and good visuals. A website typically has 1/10th of a second to impress its visitor. By using great graphics, it makes your home page more appealing. People will see your website as professional and reputable. As such, they will stay and explore your pages which can likely result in sales. The visual appearance of a good website should be clean, intuitive, and simple. When we clean, it should be pleasing to the viewer’s eyes. They should not be so bold and cluttered to produce eye strain. An intuitive visual element of a good website makes it easy for users to navigate between pages. For example, product visuals should be clickable to easily lead visitors to the checkout page. Moreso, a simple website visual appearance has enough white spaces to give room for breathability. Each image should complement each other, and the text should be relevant to the images. There should always be a visual hierarchy on the site. Most website designers place the brand logo, the navigation bars, or search menu boxes on top of the home page. 

Reference: https://www.dreamhost.com/blog/elements-of-webdesign/