Tag: UGC

How to Grow Your Business on Instagram

Next to Facebook, a social media agency Hong Kong noted that Instagram is the 2nd most important digital marketing platform. As it transformed into a photo-and-video-sharing app, the more it gets stronger as a key to eCommerce success. In fact, a video marketing agency Hong Kong highlights the new video ad formats of the platform as very effective. These are affiliate links for everyone, Carousel, and Reels ads beside Stories.

Recently, a digital marketing speaker Hong Kong notes that Instagram published a guide entitled “How to Grow & Scale your Small Business.” The guide provides an overview of key marketing tips from brands who have witnessed success with their business on Instagram. Among them are:

  • Mimi Striplin of The Tiny Tassel, accessories and clothing brand.
  • Natália Camargo of Estilo 4 olho, a quality eyewear brand.
  • Trinity Mouzon Wofford of Golde, a beauty and health brand.

Drive Awareness by Building Instagram Communities

The first step to growing your business on Instagram is to signup for an Instagram Business Account. Besides posting images, stories, and videos, you can unlock exclusive features and tools from a Professional Dashboard through an Instagram Business Account. After signing up, you can start building a community of followers by consistently posting valuable content. Start with images of your offerings equip with links to drive website traffics. Then, you can upload behind the scene, how-to, Reels, or unboxing videos about your brand or business. You can also encourage your followers to share their experiences and thoughts within your Instagram communities.

Get Your Next Customers on Instagram

More than 44% of Instagrammers used to shop or do business on Instagram every week. If you give your IG audiences what they love most, you can get your next customers on Instagram. Instagram Insights are a great place to understand the users’ behaviors. Reports showed that these pieces of content are typical:

  • Catalogs that educate a customer about a product.
  • Reels clips as the favorite of Gen Z and millennial users
  • Trending Stories to know more about what is happening behind the brands and businesses they followed.  

Alternatively, Instagram has a unique tool to drive action for such pieces of content. Use link stickers to boost conversion, engagement, and traffic.

Increase Sales by Making Customers Excited

A business on Instagram can entice and excite customers by creating captivating content. Use Instagram Stories to repost user-generated content (UGC). Keep your followers engaged by showing behind the scenes, in-shopping experiences, and product tutorials via Reels. Use countdown stickers as you go on a live broadcast or shopping event. Update your product catalogs and product tags consistently to keep your followers exploring your business on Instagram.

Provide Excellent Customer Service

Another key to growing your business on Instagram is providing excellent customer service. There are lots of tools that brands and businesses can use to do so. Use Instagram Direct to respond to stories, reactions, and queries. Remember that a positive customer experience through messaging has a higher potential to generate sales. Ads that click on Instagram Direct or WhatsApp are great ways to educate your customers. From there, you can grab the opportunity to answer a customer’s question through a one-on-one session, which can lead to the buying process.

Reference: https://scontent.fcbr2-1.fna.fbcdn.net/v/t39.8562-6/10000000_505739590924146_4628229789117889006_n.pdf?_nc_cat=104&ccb=1-5&_nc_sid=ad8a9d&_nc_ohc=sPIVBMYfHeoAX9l2ith&_nc_ht=scontent.fcbr2-1.fna&oh=00_AT-x-qZUdvjUzL6Yg0rbloaw92CGtMaa11orkPe2xEX_sg&oe=624BD63D

Google’s Guide to UGCs

Gone are the days of traditional marketing. People no longer enjoy TV ads. They seldom go out for window shopping and impulsive buying during a sale in physical shops. A digital marketing speaker Hong Kong highlights that the 2020 pandemic has significantly disrupted consumer behaviors. From brick-and-mortar stores, modern consumers prefer to search and purchase products and services online.

Most brands and businesses now build shops using their social media pages. According to a social media agency Hong Kong, these digital shops are directly connected to their eCommerce websites. Such a system is called social commerce. As they make the buying experience easier and faster, people are getting more interested in such schemes.

Even a video marketing agency Hong Kong notes that online SEO can greatly boost brand discovery and sales. That is why most brands and businesses seek to optimize their SEO ranking on Google. Being the world’s largest search engine, Google also uses user-generated content to promote brands, products, and services. Below is Google’s guide to UGCs. 

WHAT ARE UGCs?

UGC stands for user-generated content. They are content uploaded by users on a social media platform like Facebook, Instagram, Twitter, etc. They are not curated because they are not meant as an advertisement. In an organic way, they can promote products and services. This is by boosting the discovery and reach of a brand. They also validate the good reputation of the business.

GOOGLE’S GUIDE TO UGCS

As a Google publisher, there are things that brands and businesses need to consider when running ads on the site.

First and foremost, running Google ads must follow Google’s Publisher Policies.  It is to ensure that comments, forums, and social media posts strictly follow the Program Policies of Google. Any content violation is subject to Publisher Restrictions. To comply with the guidelines, brands and businesses should strictly monitor UGC and other content on Google. Alternatively, they can partner with a third-party website to do so.

Second, Google strongly recommends publishing a content policy on every social media page or website for a brand or business. Users should clearly be informed on what is allowed and prohibited. If possible, encourage users to report bad content. They should also set aside time to review their UGC pages consistently.  A page moderator can perform such tasks. 

Third, Google provided filtering tools to monitor UGC content. It includes a CAPTCHA to eliminate bots posting spam content. With an automated filtering system, you can detect harmful UGCs.

HOW TO IMPROVE SEO VIA UGCs

More than 1/3 of shoppers start with online searches. That is why it is very important for brands and businesses to improve SEO via UGCs. 

When posting UGCs on social media pages, brands should see to it that the right caption, meta description, and title should contain relevant keywords. When we mean relevant, it should relate to the brand, product, or niche. It also means that these keywords are commonly what searchers type when looking for your product or service category and line.

Every social network attracts a specific group of audiences. So, brands and businesses should be smart enough to choose which social network they should post their UGCs on: 

  • Facebook members are divided between 777% females and 66% males.
  • Millennials cover around 60% of Instagram users. 
  • Twitter houses more male users than females.

It is also important to build social proof in Google using UGC. Brands and businesses can do this by activating user ratings and reviews on their Google listing.

Reference: https://blog.google/products/adsense/your-guide-user-generated-content/