Tag: Google

Tips to Rank on Google

June 10, 2022 / Esther Day

Google is the world’s largest search engine platform. That is why most brands or businesses want tips to rank on Google. According to a digital marketing speaker Hong Kong, a brand or business will be missing out on a lot of traffic if it failed to land on Google’s first page.

Even a social media agency Hong Kong targets Google ranking to increase customer engagement. For a video marketing agency Hong Kong, keeping video content fresh and unique can significantly help SEO. Below, we have compiled some tips to get a higher ranking on Google. Following these steps can get a brand or business visible to its target audiences.

Content is King

Google loves original content. Exert effort to upload fresh and interesting ideas. Google bots pay extra attention to unique pieces of content that show expertise and skills in a discussed subject matter or topic. These pieces of content commonly answer the reader’s question. They provide value more than other web pages could.

Quality content makes you rank higher on search engine page results (SERP). Be sure to correct grammar issues and structure the content using headings, lists, tags, and visuals to make them more engaging and interesting to the online audiences. Another thing to note is the length of the content. Longer blog posts tend to rank higher.

Employ Backlinks

A backlink is a link from another web page. It helps Google crawlers find your website for indexing. Backlinks are an important part of Google’s algorithm. It shows that your website has good connections with reputable references. See to it that you employ backlinks on your content. Getting backlinks from high-quality websites can boost your Google ranking higher.

Employ Keywords Smartly

Keywords are ideas of what your content is all about. They are commonly used by online searchers on the search box within categories, questions, topics, and searches. If you want your site to be found, use keywords that your target audiences will most likely type in the search box of Google.

Make sure that they appear on every phrase or web page. When considering keywords, it is best to use them on alt text and title tags in order to attract more viewers.

Optimize a Webpage for Mobile Use

Google has come mobile-first since 2019. It is because 5.27 billion people now search on Google using their smartphones. That is why every brand or business should optimize a webpage for mobile use and multiple devices.

Do this by creating a responsive website design. Make navigation easier. It means reaching different web pages in just a click or two. See to it that the pages load completely within 2 to 5 seconds.

Website Structure

A brand or business should always have a sitemap for a website. It tells the audience and Google where to find everything faster. A well-designed website architecture should ensure that every page is linked to the homepage and can be navigated easily. If Google crawlers find it easy to understand each page, it may lead to the discovery of new content on your website easily.

Reference: https://www.vezadigital.com/post/how-to-rank-higher-on-google-in-2022

Free Google Ads Tools That Boost Website Traffic

February 10, 2022 / Esther Day

Google is the largest global search engine. That is why many brands and businesses are dying to rank on top of Google searches. According to a digital marketing speaker Hong Kong, the key to boosting site traffic is a blend of organic SEO and Google Ads.

A social media agency Hong Kong defies organic SEO as posting content consistently on social media pages and websites. It aims to ensure the online visibility of a brand. While for a video marketing agency Hong Kong, Google Ads are paid keyword campaigns showing ads to target audiences.

Not all Google Ads tools need a budget. There are free Google Ads tools that boost website traffics. Here’s a list for brands and businesses to know!

Budget Template

The Google Ads budget template from Supermetrics can help brands and businesses track their spending within multiple channels and platforms. Users can set up email-based alerts to control the budget pacing for each campaign. As such, brands and businesses can boost website traffic by allocating more budget to campaigns that work.

Dashboard Templates

Google Data Studio is another free Google Ads tool that can boost website traffic. It shows PPC insights on different levels of performance. For most eCommerce brands and businesses, it serves as an eCommerce review template. First, the tool lets brands and businesses know the following:

Account health
Budget depletion
Local campaign reports
Discovery performance
Search creative performance

Then, the tool provides dashboard templates that can help you improve your Google Ads and Campaigns to boost website traffic.

Description Generator

Ink is a content editing solution platform. Its free Google Ads description generator uses artificial intelligence (AI) to help brands and businesses create ads that convert. By doing extensive keyword research before using this free tool, you will be assured that you get content to boost website traffic.

Google Ads Grader

WordStream is a platform of free learning resources and tools for digital advertising. Its free Google Ads grader shows a complete picture of your Google campaigns’ performance. These include the following factors:

Account Activity
Best Practices
Click-Through Rate
Impression Share
Long-Tail Keywords
Mobile Optimization
Quality Score
Wasted Spend

Such insights can help brands and businesses focus more on the best things that an account is really doing to boost website traffic.

Headline Generator

The key to boosting website traffic is crafting an eye-catching title for your story. At StoryLab, their free Google Ads headline generator can help brands and businesses to inspire viewers with a strong headline. Through a Story lab free account, all you need is to enter the name of your product or service plus a brief description of the offering to get stunning headline copies.

Keyword Tool

Here’s another free Google Ads tool from WordStream that can boost website traffic. Ost brands and businesses find it hard to get the right keyword that can drive the right traffic to their websites. Through WordStream’s free keyword tool, all you need is to enter a term or URL then choose your industry and location. The result will yield hundreds of keywords that rank on Bing and Google. You can export the list as CSV.

Reporting Template

Most marketing agencies use Whatagraph to track marketing analytics and social media reports. Its free reporting templates show clicks, conversions, impressions, and other KPIs. Brands and businesses can create marketing analytics and social media reports for free with a free account.

Responsive Search Ad Builder

Optimise Lab is a certified Google partner for quote sourcing. With a free account, brads and businesses can build responsive search ads for Google and Microsoft. These can definitely boost traffic among eCommerce websites.

Reference: https://blog.red-website-design.co.uk/2022/01/25/free-google-ads-tools/

Google’s Guide to UGCs

December 21, 2021 / Esther Day

Gone are the days of traditional marketing. People no longer enjoy TV ads. They seldom go out for window shopping and impulsive buying during a sale in physical shops. A digital marketing speaker Hong Kong highlights that the 2020 pandemic has significantly disrupted consumer behaviors. From brick-and-mortar stores, modern consumers prefer to search and purchase products and services online.

Most brands and businesses now build shops using their social media pages. According to a social media agency Hong Kong, these digital shops are directly connected to their eCommerce websites. Such a system is called social commerce. As they make the buying experience easier and faster, people are getting more interested in such schemes.

Even a video marketing agency Hong Kong notes that online SEO can greatly boost brand discovery and sales. That is why most brands and businesses seek to optimize their SEO ranking on Google. Being the world’s largest search engine, Google also uses user-generated content to promote brands, products, and services. Below is Google’s guide to UGCs.

WHAT ARE UGCs?

UGC stands for user-generated content. They are content uploaded by users on a social media platform like Facebook, Instagram, Twitter, etc. They are not curated because they are not meant as an advertisement. In an organic way, they can promote products and services. This is by boosting the discovery and reach of a brand. They also validate the good reputation of the business.

GOOGLE’S GUIDE TO UGCS

As a Google publisher, there are things that brands and businesses need to consider when running ads on the site.

First and foremost, running Google ads must follow Google’s Publisher Policies. It is to ensure that comments, forums, and social media posts strictly follow the Program Policies of Google. Any content violation is subject to Publisher Restrictions. To comply with the guidelines, brands and businesses should strictly monitor UGC and other content on Google. Alternatively, they can partner with a third-party website to do so.

Second, Google strongly recommends publishing a content policy on every social media page or website for a brand or business. Users should clearly be informed on what is allowed and prohibited. If possible, encourage users to report bad content. They should also set aside time to review their UGC pages consistently. A page moderator can perform such tasks.

Third, Google provided filtering tools to monitor UGC content. It includes a CAPTCHA to eliminate bots posting spam content. With an automated filtering system, you can detect harmful UGCs.

HOW TO IMPROVE SEO VIA UGCs

More than 1/3 of shoppers start with online searches. That is why it is very important for brands and businesses to improve SEO via UGCs.

When posting UGCs on social media pages, brands should see to it that the right caption, meta description, and title should contain relevant keywords. When we mean relevant, it should relate to the brand, product, or niche. It also means that these keywords are commonly what searchers type when looking for your product or service category and line.

Every social network attracts a specific group of audiences. So, brands and businesses should be smart enough to choose which social network they should post their UGCs on:

Facebook members are divided between 777% females and 66% males.
Millennials cover around 60% of Instagram users.
Twitter houses more male users than females.

It is also important to build social proof in Google using UGC. Brands and businesses can do this by activating user ratings and reviews on their Google listing.

Reference: https://blog.google/products/adsense/your-guide-user-generated-content/

How to Make the Best Out of Google Trends

August 19, 2021 / Esther Day

Google recently celebrated the 15^th year of Google Trends. It is a list of the latest insights and stories. Google Trends display the volume a search term is entered in Google. Such information can be used to compare keywords and discover events that can trigger search ranking.

A digital marketing speaker Hong Kong explains that Google Trends can be very useful in finding relevant keywords to optimize SEO campaigns. By visiting the tool, brands and businesses can explore what the world is searching for. The results will show the volume of searches for a specific term per related topic, region, and time. These data can guide them when and where to ramp up their marketing efforts.

In line with Google Trends’ 15^th anniversary, Google listed 15 key tips on how to make the best out of Google trends. Here’s a summary of these tips.

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Tip No. 1 – Data by Date

Marketers can filter their searches on what people are looking for from any date in 2004 to a few minutes ago. The search results will show two data sets. The first data set covers historic information from 2004 to 3 days ago. The second data set covers real-time information from 7 days ago to the present. A social media agency Hong Kong notes that real-time data sets are more detailed and are updated minute-by-minute. As such, they are a perfect guide to creating the latest creative campaigns.

Tip No. 2 – Top Searches VS. Trending Searches

Top searches or “most-searched” queries are what people look for in a specific time frame. While trending searches are queries that accelerate faster in a given time frame. The latter is useful in knowing how things have changed. To make the best out of Google Trends, markets should focus on real-time trends.

Tip No. 3 – Terms VS. Topics Search

Google Trends allows marketers to look up using terms and topics. Terms are very specific searches yielding limited results. Topics are language-agnostic in Google Trends. They account for spelling mistakes and variations. They also cover all related search terms. So, Google recommends choosing topics over terms when exploring trends.

Tip No. 4 – Big and Small Locations

Google Trends is the perfect tool to compare keyword searches. To make comparison easier, Google recommends comparing search trends from big places to small places. For example, when looking up search trends, start with the metro area or key cities, then proceed to less populous and smaller regions like counties and towns.

Tip No. 5 – Country Filters

Google Trends also allows you to know what is trending in each country in the world. To make the best out of Google Trends, use country filters. They are the best ways to give you a sense of volume based on geographic regions of the world.

Tip No. 6 – Real-Time Search Trends

Real-time search trends are a great guide to see what’s happening right now around the world. From these data, marketers can grab the opportunity of promoting related products and services based on these trends.

Tip No. 7 – Relative Comparison

Google Trends recommends always doing a relative comparison when using the tool. To understand the scale of trends further, comparison can help brands and businesses offer something that their competitors don’t.

Tip No. 8 – Different Places Searches for the Same Thing

This is a hidden feature of Google Trends that can be very useful to marketers. Google Trends allows the comparison of up to five search terms or topics. For each one, you can specify the locations or places over the past 12 months. From these data, marketers can identify the best market location where they can ramp up their ads and campaigns.

Tip No. 9 – Visualize Common Interests

Google Trends is a human-centered dataset. It is a collection of what people are interested in. With the said tool, marketers can visualize common interests. They can then create campaigns relevant to these common interests to make them more effective.

Tip No. 10 – Polls VS. Trends

Polls are very much different from trends. Google Trends should not be confused as a tool to create scientific polls. Rather, marketers should use Google Trends to search for a particular interest during a specified duration of time.

Tip No. 11 – What’s Happening in the World Economy

Do you know that Google Trends is a perfect tool for knowing what is happening in the world’s economy? In fact, the Organization for Economic Co-operation and Development (OECD) uses the tool to get a more granular view of its quarterly releases to track GDP.

Tip No. 12 – Autocomplete VS. Trends

Autocomplete is also very much different from Google Trends. Autocomplete is the process of predicting the term or topic based on what you are typing. Google Trends is a tool to look up for anything you want to search. Although it uses the autocomplete feature on the search box, its results are available trends based on what you are searching for and are not predictive.

Tip No. 13 – What’s Trending Near You?

Another interesting feature where you can make the best out of Google Trends is to see what is trending near you. The tool allows you to see what is trending in a certain location without the need for a search term or topic. This can be seen or trending searches based on locations.

Tip No. 14 – Downloading Google Trends Data

To make the best out of Google Trends, the tool allows marketers to download loads of data. These can serve as their guide on their marketing plans. All they need to do is click the download button next to each chart.

Tip No. 15 – Have Fun with Google Trends!

Around 15% of Google Trends queries are very unique. They have never been seen before. Have fun to make the best out of Google Trends. Peek behind the curtains by constantly searching for what things interest the world!

Reference: https://blog.google/products/search/15-tips-getting-most-out-google-trends/