Tag: Social Media

Life of a Social Media Manager

A vital role in online marketing is being a social media manager. Without a doubt, a social media agency Hong Kong highlights that such a role is critical in promoting a brand or business to more than half of the world’s population. For a digital marketing speaker Hong Kong, a social media manager wears many hats. The role calls for copywriting skills, knowledge of graphic design, and most of all, communication skills. For a video marketing agency Hong Kong, the life of social media managers has evolved into a more complex role today. Let’s see how it does so!

THE SOCIAL MEDIA MANAGER’S ROLE

A social media manager leads the social media strategy of a brand or business. The role aims to boost the engagement, online presence, and visibility of a brand or business among customers and prospects on social media pages. As a distinct role, the responsibilities of a social media manager include:

  • Developing creatives for social media strategies
  • Manage social media handling daily
  • Manage and facilitate social media communities
  • Oversee and plan the social media calendar of a brand or business for different social media platforms
  • Research and evaluate social media metrics for both the brand or business and its competitors
  • Social listening

THE PAST

In the past, around 50% of social media managers had a bachelor’s degree. They are simply creative kids with an affinity for arts and copywriting paired with a vast imagination. There were no determining factors to becoming a social media manager in the 90s. It is only a set of skills that identified their success in such a domain. These include excellent analytical, communicative, and organizational skills.

In a survey of senior social media managers, 9 out of 11 declared that they were creative kids inclined to dance, draw, paint, etc., which resulted in their interest in social media. With the Internet and technological advancement, they landed the role of a social media manager after finishing a bachelor’s course.

It just means that social media is relatively new during that time and is mainly focused on online marketing – no social media pages yet, specific data, no specific platform.

THE PRESENT

Today, the primary tasks of a social media manager are content curation and social media marketing. Their most significant challenges are generating engagement and publishing unique content. The top skill they need is knowledge in a photo and video editing. But they also require other areas of expertise such as:

  • copywriting
  • graphics design
  • performance analysis
  • social media community management

The life of a social media manager at present starts with reading the news and scrolling social media. It is followed by content planning, customer service, reporting, social media community management, emails, meetings, organizational activities, and social listening.

The resources they need to fulfill these duties are:

  • Budget for promotions
  • CRM software
  • Financial analytics tools
  • Market research tools
  • Social media software
  • Support from other departments

Successful social media managers today have a passion to explore the latest trends. Charisma, organizational skills, and resilience make them stand out from the rest. They also need to be quick in learning the new algorithms, features, and tools as social media platforms are ever-changing.

THE FUTURE

Most social media managers today are looking ahead to a bright future. It offers amazing opportunities to explore. Online conversations will exponentially grow. AR try-on, NFTs, live shopping, short-form videos, virtual reality, etc., will be the realm of many innovations. But one thing is for sure social media management will remain a vital role in digital marketing.

Reference: https://www.socialinsider.io/social-media-manager

Social Media Advertising Made Easy

Modern consumers are very skeptical about adverts and promotions. That is why a digital marketing speaker Hong Kong highlights the importance of valuable content to lead them on the buying journey. Even a social media agency Hong Kong believes that there should always be a blend of organic content and paid ads when posting on social media. A video marketing agency Hong Kong calls it the 80/20 rule to grow online communities. Below, let us give you some best practices on how to make social media advertising easier.

Follow the 80/20 Rule

The 80/20 rule states that every marketer should post 80% of organic content that is relevant and valuable to the audience and 20% of paid promotions. It aims to avoid making an impression on a brand or business to be too salesy. The focus is to give something of value to your target audiences. Out of every 5 social media posts, you can use the following content for around 4 times:

  • Behind the scenes
  • Educational posts
  • Entertaining posts
  • Getting to know your audience better
  • Gift guides
  • How-To
  • Industry Related Tips
  • Inspirational posts
  • Sharing the owner’s background
  • Store history
  • Team member introductions
  • Tutorials
  • UGC (User-Generated Content)
  • Unboxing

For the remaining 20%, you can post a product description, product image, a merchandise video, or a sales pitch.

Explore New Social Media Channels

Modern consumers also change their preferences for social media platforms. Although Facebook is still the king, and Instagram & Twitter remain popular, they opt to experiment with new platforms. In other words, brands and businesses should explore other social media channels. LinkedIn is becoming more marketing focus. Pinterest expands its eCommerce tools. Snapchat and WhatsApp evolve from being messaging platforms to multi-messaging promotions. Then, there’s TikTok, prominent for its short music clips.

Give Your Social Networks a Modern Look

Social Media Advertising is constantly changing. New channels emerged. New features and tools can make creatives more enticing. So, social media advertising made easy means giving your social media network a modern look. Nowadays, traditional advertising is no longer effective. Modern consumers tend to favor engaging stories and interactive promotions. As their attention span gets shorter, they prefer eye-catching images and short-form video clips.

Promote People’s Favorites

Social media advertising made easy means swinging through fences for free to discover people’s favorites. Through newsjacking and social listening, see what content from competitors and other brands of the same industry or niche perform best. If a particular content format or theme clucks among the audiences, why not try doubling down posting those types of content.

Tune A/B Experiments

A/B experiment means testing different variations of your ad copies to determine the one that performs best. It may mean different formats, images, tones, or words in your ads and campaigns. Tune them up according to target groups and time frames. See if people want a formal or funnier tone. Try using different backgrounds and colors. Or improvising large and small text fonts playing around with CTAs (call-to-actions). Soon you’ll get a pulse of what works and what doesn’t!

Reference: https://www.socialmediatoday.com/spons/blending-in-is-the-key-to-standing-out-on-social-heres-why/622184/

How to Use Emoji in Social Media Marketing

Every 17th of July, people celebrate “World Emoji Day” globally. It is an unofficial holiday where social media platforms commonly release new updates on their emoji features and tools. A digital marketing speaker Hong Kong notes that emojis help us communicate our hard-to-put expressions, feelings, reactions, and words into light graphic representations. Thus, they make it easier for everyone to connect to the world. Today, there are around 3,521 emojis. From a simple email icon, they have exploded as the world’s fastest-growing language. Emojis have also been used in social media marketing. Here’s how!

A BRIEF HISTORY OF EMOJIS

The concept of emojis can be traced way back to 1963. Harvey Ball, an American commercial artist, designed a smiley face for the buttons and cards of an insurance company. In 1979, Kevin MacKenzie, an English newspaper editor, used the “tongue in cheek” symbol on the internet message board of MSGGrop. He proposed to use it in e-mails to add some subtle humor. In 1982, Scott Fahlman, a computer scientist, used the first frown and smiley faces on the message board of Carnegie Mellon University. Finally, a Frenchman named Nicholas Loufrany made the first animated emoticons in 1998. He was the first one to apply for its patent and made it downloadable in the year 2000.

On the other side of the globe, Shigetaka Kurita, an interface designer, invented the first emoji in the same year in Japan. During that time, he worked at NTT DoCoMo, the company that made it possible to send emails via phone. Since sending emails via phone is limited to 250 characters, the company commissioned Shigetaka to translate 176 concepts into graphic symbols. Inspired by kanji and manga characters, he created the first emoticon. It was a humble smiley face with a box mouth and inverted “V” eyes. It was very different from today’s smiley faces. 

During the 1990s, emojis became popularly used as social media networks began to rise. Around 92% of people used them on chats, emails, SMS, and texting. Top social media platforms like Facebook, Instagram, Twitter, Linked In, etc. have integrated different sets of emojis for use in their platforms. A social media agency Hong Kong even attested that they have also greatly helped advertisers and marketers to boost their ads and campaigns on social media. 

WHAT ARE EMOJIS AND EMOTICONS?

Emojis are an alternate way to convey body language and verbal tone. They are one of the two categories of hieroglyphics used online. The other one is called emoticons. 

Emoticons are a combination of letters, numbers, and punctuation marks forming pictorial icons. They generally convey emotions and sentiments. This is why they are called emoticons. They are pictorial icons showing emotions. Most emoticons need to be read sideways because of the limits of a computer keyboard. 

Emojis are a combination of faces, objects, and symbols to form pictographs. They consist of pixels, thus, their characters cannot be found or made using a computer keyboard. A Unicode system houses a variety of emojis for use among computers and mobile devices. The name emoji came from the Japanese words “E” for a picture, “Mo” for writing, and “Ji” for a character.

HOW TO USE EMOJIS IN SOCIAL MEDIA MARKETING?

Using images in marketing campaigns can communicate a lot of messages authentically to the audiences. With a single keyboard click, social media marketers can deliver emotions to all types of online users. What we are talking about is “emojis.” Here’s how to use them in every aspect of your marketing campaigns.

  • Consider your audience demographics and marketing channels first. There are two main factors that you need to consider first before you use emoji in social media marketing. First is your audience demographics. Not all people understand emojis. The older generation tends to disregard them. But among the younger generations, the use of emojis is established in pop culture. So, brands and businesses need to get to know their target personas first. Through analytics and research, they will know whether to use emojis to enhance their ads, campaigns, and messages. The second is the marketing channel. There are a lot of social media platforms that brands and businesses can use to promote their products and services. Among the most popular are Facebook, Instagram, Linked In, and Twitter. Each of these social media networks uses different formatting and mobile optimization tools. A line or space can create a variation in how posts are displayed. It is important to test and preview your messages before publishing to make sure that the emojis are properly displayed. 
  • Encourage your followers to use emojis in social media interactions. A great way to encourage engagement is to encourage your followers to use emojis creatively in their actions and responses. It can be a simple like or dislike sign to show if they agree or disagree with a statement. Or, you can also ask open-ended questions like, “what is your favorite animal?” They can use emojis representing common wild or zoo animals. These work perfectly on social media pages like Facebook and Instagram housing quick access keyboards to different types of emojis. 
  • Use emojis to add extra context to social media messaging. Emojis and social media messaging complement each other perfectly. Brands and businesses can use emojis to spice up their messaging content. With engagement in mind, they can use positive emojis to liven up their chat messages. It can be an authentic way to connect to their followers and target audiences. Emojis can also help to emphasize a point. For example, a “hand point” sign can display an urgency to click a call-to-action (CTA).
  • Use emojis in your social media posts. Most social media platforms believe in the power of emojis. Facebook, for one, created different types of emojis to enhance ads, campaigns, feed posts, Stories, etc. These include customized reactions, and themed emojis. Recently, the platform is testing a different kind of audio emojis which they call soundmoji. Twitter also has its own version of tweemojis. While Snapchat patented its fashion bitmoji. Using emojis is a fun and engaging way to connect to your followers and target audiences on social media. 
  • Use emojis in paid social media advertising. According to a report, Facebook ads with emojis received a higher click-through rate than those ads without emojis. After a series of A/B experimentations on 2 identical ads, Facebook ads with emojis resulted in a 241% higher click-through rate than those without emojis. On Linked In, a variation of two content – one using emojis and the other without emojis – resulted in 84% more downloads for ads containing emojis. In general, social media ads containing emoji result in a 400% lower cost per lead. Brands and businesses can continuously use emojis to align their messaging and voice. 

Reference: https://sproutsocial.com/insights/emoji-marketing/